Marketing strategies for every business have changed over the years. From only print media and advertising, the focus has shifted entirely towards digital marketing. Here is a look at the reasons that make digital marketing the need of modern business No geographical boundaries – digital marketing does not know any geographical boundaries. Therefore, you can easily market your product all [...]

If you are planning to go for digital marketing for your business, then here are a few ideas that can prove to be beneficial – 1. Never forget your customers. Make sure you deeply understand your potential buyers capability and then connect with them through your marketing program 2. Ensure an efficient lead generation program to make the most out [...]

For people looking to get a website designed for their business, here are some simple tips that will help in getting a search engine friendly website – Good keyword research, to get an idea about the words that people search the most on the internet, is going to be the initial step Emphasise on creating better meta tags, having different [...]

Don’t get too excited, if you are a webmaster by simply reading the headline. Rather, it comes as sad news for the webmasters, all across the globe. Google has recently surprised all the webmasters by announcing that they will no longer providing official confirmations for their Panda Updates. ‘I don’t expect us to tweet about or confirm current or future [...]

As a part of the ‘Search Engine Police’, Google’s head of search spam Matt Cutts talked about Google’s upcoming Penguin, Panda, and Link Networks updates at the SMX West Panel. In his words, “There will be a large Penguin update in 2013 and I think it will be one of the more talked about Google algorithm updates this year. Google’s [...]

On 4th of March 2013, Google paid tribute to Miriam Makeba, popularly known as ‘Mama Africa’ by dedicating a Google Doodle made especially for her 81st birthday. Miriam who had a successful stint in the music industry died in Italy on November 9, 2008. Before getting success as a solo artist, Mariam had stints with various musical groups that included [...]

Interflora (one of the major flower delivery service providers in the United Kingdom), which had lost its search rankings in Google almost 11 days back, is back again in the search results. As noticed by Chris Gilchrist, Interflora is now ranking again on Google for its company name. It has regained its no.1 spot for ‘florist’. However, for other searches [...]

On 1st March 2013, Google finally unveiled its search quality rating guidelines publicly. As a part of How Search Works interactive info graphic, Google presented this 43 page document to the world. The document leaked in 2001, 2008, 2012, and several other times, after which Google’s representatives, said they were considering publicizing this document and finally, they have. Search quality [...]

If you are a part of the Gmail search trial, then Google has brought another addition for you. Increasing the amount of information you can see from your Gmail account, Google will now show your calendar results in its search (if you are a part of Gmail search field trial). However, Google has not yet rolled out this feature completely. [...]

Do you remember the “Quick View” option that Google had earlier brought for viewing PDF files quickly, in the search results? Well, it is testing the same thing for mobile search results as well. If this feature gets underway, then it would be a blessing in disguise for the smartphone users. With this feature, the loading time for the pages [...]