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On November 5 Microsoft released the latest update to its built-from-the-ground-up browser  Microsoft Edge. For some time now Windows users have complained about the inadequacies of Internet Explorer (IE) and its failure to compete with Google’s Chrome or Firefox. So Microsoft set its sights on developing an all new browser for the latest version of its OS – Windows10. Under [...]

Categories: Content Marketing, General

The last decade has seen an exponential rise in the number people using social networks to connect with each other. After Facebook came Instagram and Pinterest, and together they have raised the popularity of visual content to unprecedented heights. Let’s see how and why businesses should use this popularity.

Mobile traffic has exploded in the last 5 years. The exponential rise in the traffic that goes through mobile devices has been unprecedented to say the least. However, Mobile traffic is further divided into two subsets. The traffic generated by responsive websites built, either exclusively or inclusively, for mobile devices and the traffic generated by mobile apps. These two are [...]

AdWords campaigns incur a significant load on the marketing budget of a company. This is especially true for small businesses competing in a tough market. Such a scenario necessitates that the right strategies be used. Let’s see how you can manipulate your ad words strategy to ensure maximum ROI.

Online reviews are increasingly playing a pivotal role in making or breaking a business’s online reputation. Statistics clearly show that an overwhelming majority of people rely heavily on online reviews of a business while deciding whether to buy a product or a service. According to credible reports, nearly 90% of the people surveyed admitted that reviews posted by previous consumers [...]

Google has been constantly evaluating and evolving its search algorithm in order to generate better results for the users. Although Google has always been very secretive about the exact mechanisms of its algorithm, they have always been very open, even instructive, about what they want from webmasters i.e. better and relevant content in easy to navigate and responsive websites. Every [...]