Every business that has an online presence should make SEO a priority. Appearing in the top list of search engines when someone’s searching for what you have is one of the best ways to ensure that customers can find you. However, grabbing the spots on the first page for popular e-commerce search terms is competitive. It requires some real work to make your business to appear in the top spots of search engines. Do you have an e-commerce website for your business and looking for ways to improve SEO
of your e-commerce website? Don’t worry! We have explained below the five essential SEO tips for an e-commerce website so that you can reach to more and more customers.
Here are the top five essential SEO tips for E-commerce website.
Conduct keyword and topic research –
Keyword and topic research is essential in any SEO plan because it is the best way to understand your customers need. You get to learn what they are thinking as well. If your SEO efforts depend on the assumptions of what people are thinking, you may end up putting extra efforts to keep your website on the first page of the search engines. Keyword research also gives an idea of what people actually search online. Well, you can get your hands on various tools that help you in this step. The one that holds the top position on the list is Google’s Keyword Tool, which helps you to pull directly the keywords and topics people search the most online.
Make sure you use on-site optimization –
Fortunately, on-site optimization is one of the easiest parts of SEO. You have a number of spots in the HTML for every page on your website. These spots can be optimized based on the terms you’re intending to link for:
– Your page’s URL should reflect the content on the page and should include the keyword you want to rank for.
– Make sure your title tags should always be used to tell properly what’s on the page and contain your chosen keyword.
By using headings in your content, you can make your content more readable and structured. You can also incorporate additional relevant keywords.
Image alt tags
– You can add an image alt tag for every image you include on your website. This will give you one more spot to signal what the page is about.
Image titles – Before you add an image to your website, give it a name (containing the keyword) to it.
Meta Description –
Although meta description won’t have any impact on how well your website ranks, it will show up in the search results page. Hence, providing you an opportunity to use the teaser text to convince the customers to click.
Give detailed information on your product pages –
Often product pages with only product title or a line of description reduce your chance to signal to the search engine about the product. It also fails to convince your potential customer about what is so good about buying the product. Spend some time to provide descriptions to your products that can provide more details to readers and search engines about the product and its uses and the types of features.
Create high-quality content –
The research you did in the first step will not only help to figure out which keyword to focus on, but it will also give you the foundation to create relevant content. When it comes to SEO, content plays an extremely important role. The following are some reasons why is content is important:
If you publish fresh and high-quality content, it will help the search engines to know that your website is current and up-to-date. With good content, you can also get the chance to target a high number of long-tail keywords, which are easier to rank. The more you rank for long-tail keywords, the stronger the visibility of your website to the Googles.
Promote your content –
Of course, you need to create content that is competitive in the search engines. Unfortunately, with so many brands doing the same, just creating high-quality content isn’t enough. So, you need to do the real work to get your content visible to the people. That means you need to promote it on social media, or send it to your email list.
SEO is a lengthy technique, but these tips help you to improve your website SEO.