The A to Z of A/B Testing [Infographics]

A/B testing measures the impact of changes made on a website by simultaneously making the original website as well as its changed version available to the users. The basic principle behind A/B testing is quite simple. Compare both webpages by measuring conversion rate. The one that performs better, wins! The detailed analytics available today make it a very efficient marketing tool. Let’s see how it works. A B Testing Infographics

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