If you’re an Search engine optimization expert or digital marketer in NYC, you know exactly data point means. You are surrounded by a sea of data – numbers, line graphs, bar graphs, Venn diagrams, analysis, analytics and combination of metrics.
Search engines are strange in way how they make progress in the web and understand the content. The web page does not has the same appearance as it is to search engine and to you and me. There are some specific technical aspects of modifying web pages so they are structured for both search engines and human visitors similarly.
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Domain Authority
It is one of the most reliable numbers for determining the success of website in SERPs. A higher domain authority translates into larger traffic and better ranking.
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Site Speed
The speed of the website is determined by how fast it appears in a user’s browser. Technically, site speed is dependent on load time. The network server time and browser time are considered along with the page size and requests.
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Back links
A backlink is a link to your site from an external site. There are an infinite number of ways you can slice, dice, analyze, interpret this data, but the simple metric is the number of backlinks. Backlinks are the most critical component of a website’s health and wellbeing. Without which you have no search engine optimization, no traffic, and very little digital marketing success.
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Number of Indexed Pages
Indexed page is the count of your website’s content. The number of indexed pages is a tally of how many pages the searches engines have crawled. The more content you write, more indexed pages you will have.
If you follow these points it will happen to take appropriate and decisive action to correct any shortcomings.