Previously considered as a science fiction idea, voice search is a reality of today. However, over the past few years, voice search has been creating a buzz in digital marketing and will continue to do the same for years to come. As ComScore predicted, “By 2020, half of all searches will be conducted via voice.” This absolutely makes sense today, as, after the huge success of voice-activated devices like Amazon Echo Dot and recent iPhone devices, most businesses are interested in leveraging voice search. In fact, according to research conducted in 2018, nearly 27.6% of Americans use a voice assistant on a regular basis. This means, voice search is already growing its user base at a fast pace and will grow by leaps and bounds in the future. In short, voice search is the new frontier.
If you’re someone who is still unaware of the amazing benefits of voice search, below we will explain some of the reasons why consumers are turning to voice search.
Why voice search matter?
Well, a personal digital assistant has been gaining a lot of popularity over the last few years. Voice search is especially designed to offer consumers an effortless experience of searching the web. Hence, it allows consumers to perform their search online without having a screen in front of them or without any typing. However, the voice search is not limited to smartphones, it has moved beyond. In fact, people are fascinated with devices like Amazon Echo Dots and Google Home Minis and they are enjoying communication with technology via voice search.
In fact, according to a survey conducted by Consumer Intelligence Research Partners, Amazon Echo Dots has a 70% share in the US market. As reported by Google, 72% of people with a voice-activated device use it on a regular basis and 62% of voice-activated device owners said that they are likely to purchase products or services through these devices. Well, it doesn’t matter whether you choose Alexa, Siri or Cortana as your digital assistant, the important thing is that voice search has gone mainstream. You ask anything from the best mascara to smartphone and home decor available on the market, a voice assistant is your best buddy for searching the web.
Since when companies in all industries like L’Oreal have gone digital, they have seen tremendous growth in business sales and revenue. If you own a business, it is important to know that with the shift of people’s relationship to technology, you also need to shift your business strategies.
How to handle voice search for your business?
If you want to leverage voice search for your business, the first thing you need to understand is the “what.” This means, you need to know what are people looking for through voice search? Is it promotions, deals, business information, discounts and any other service.
In simple words, voice search has a great influence on content marketing and SEO and voice search optimization is a buzzy topic in the digital market.
If you want to grow your business, the evolution of voice-activated technology and its increasingly growing market share is something you need to monitor over the coming few years. And accordingly make preparation to handle voice search, so that your potential customer can find you easily while making a search via voice-activated devices.