Social Media Marketing is undoubtedly an indispensable part of every digital marketing campaign. That being said, it must also be acknowledged that marketers are increasingly opting for paid amplification of their Social Media efforts. If you too are in that league, then take a moment to think how that is working out for you! Are you getting the worth of the money you put in your Social Media Marketing campaign? For an accurate answer to this question, you’d need to calculate the ROI of your SMM campaign. Don’t know how to do that? No worries, because that’s what this post is about. How to Calculate the ROI for your Social Media Marketing Campaign
What is funnel optimization? Funnel optimization is the process of customizing the path of conversion to attain highest possible conversion rate. Funnel optimization is about encouraging more and more people to complete the goal of the website (which could be selling, signup, etc.). While funnel optimization is categorized as quite a complex technique, but it is equally essential in ensuring that a website is delivering the best possible output. There are a lot of aspect of this process, of which analytics holds the most prominent position. You would need to study the analytics reports carefully to understand the behavior of each visitor, bounce rate, and much more. Funnel Optimization
How can you optimize your funnel for maximum conversions?
Create detailed funnel visualization in Google Analytics
  • Give a name – you first need to give a name to your goal that will further help with the data reports.
  • Define– you can add about 10 pages to the funnel. Through this, you can easily find out where the users are dropping off before completion.
  • Give a value– after giving a name to your goal and defining it, the next step is to give your goal a value. To calculate ROI, giving a value to your goal is very important.
Examining your landing pages Once you are done with Google analytics, the next step is to focus on your landing pages. A landing page should be engaging enough to encourage your visitors to go all the way. Here are the main elements that require your attention-
  • Page headlines– The headline should be catchy and smart. You can experiment with different headlines and see which one turns out to be more effective.
  • Effective call to action buttons– A call to action button should stand out so that it can get more attention. CTAs should be big , bright,  and catchy, for sure.
  • Color combination– Use different text and background color to improve the conversion rate.
  • Images and videos– Try using different images and videos to for a positive impact on the visitors.
Analyze your sign up forms– The next step is analyzing your sign up forms.  The most essential things that should be kept in mind under this section include-
  • Try different headlines for your sign up form
  • Do not use confusing words
  • Proper placement of the text boxes
Building and testing your email conversion – Building an email newsletter is important, but it should include the following-
  • Open text
  • Copy
  • CTA’s
  • Plain text vs. HTML
Run an online 5-seconds test– After you have successfully optimized your funnel for conversions, the last step is to check it through an online test.  Your funnel optimization is successful only if the online trial test shows it to be.
AWS used to be the unchallenged king of cloud computing before the launch of Google compute engine (GCE). Now, Google’s cloud service is giving tough competition to AWS. While AWS’s market dominance favors it, Google’s reputation speaks for it. But that is not all that is going on in this tug of war, as there are various technicalities that play a crucial role when these two are compared. So, let us take a detailed look at those technicalities to unravel which one of these two is better for businesses. Is Google Compute Engine The Next Level Of AWS
Computing and storage cost
AWS-Computing and storage cost of AWS is calculated on hourly basis. Even when used for less than an hour, you will have to pay for the hour. GCE-They calculate on the basis of minutes approx. ten. Bottom line – GCE’s computing and storage cost is less than AWS.   Load balancing hits AWS– Amazon’s Elastic Load Balancer (ELB) is incapable of providing pre-warning and cannot handle the sudden spikes in traffic. You need to subscribe to AWS support to pre-warn ELB. GCE- Google compute engine can handle traffic instantly, thus do not require any pre-warning. It can scale up to 1 million requests per second. Bottom line – Google compute engine is more efficient in handling load.
  Persistent disks (PD) usage
AWS– The persistent disk is mounted to either read or write functionality. GCE-In this, the PD usage is not restricted like AWS. GCE’s Persistent Disks can be fixed to both read and write functionality on a virtual machine or read only functionality on different virtual machines. Bottom line – Compared to AWS, GCE do not restrict any PD functionality, thus providing instant results to users.
  Persistent disk storage
AWS– It supports only one TB of disk size. Moreover, the IOPS is predefined and based on Instance Type, Network Speed, etc. GCE– GCE supports 10TB of disks storage. The IOPS is based on the core number and disk size. Bottom line –GCE supports ten times more persistent disk storage compared to AWS.
  Private cloud
AWS-AWS’s private cloud is termed as VPC (Virtual Private Cloud). No integrated network is available for all regions, as VPC resources are linked to specified region only. For enabling VPC to multiple regions, VPN connectivity is compulsory between regions. GCE – In GCE, the integrated network is available for all regions. This means images, snapshots, static IPs, firewalls, tags, and resources can easily be shared by users from different regions. Bottom line – Using GCE is far better than AWS as customers can easily make use of all resources under one roof.
  Network support
AWS– Public internet is used for communication between different regions. GCE– In contrast, GCE has a global network that helps in performing better networking across regions. Bottom line – GCE’s communication is much quicker than AWS.
  Machine images
AWS– AWS has launched cloud machine image feature recently. It provides the accessibility to copy the images to other regions at Data transfer and Snapshot charges. GCE- Users irrespective of their region can access Cloud machine images in GCE. This is because it maintains a global depository of images. Moreover, no Data transfer and Snapshot charges are incurred in it. Bottom line – Accessing the Google Cloud Machine Images from different regions for image transfer or copying is cost effective.
  IP addresses
AWS– For releasing Ephermal IP for AWS, request for Static IP is required to be made and then assigned to Instance. GCE-In this, Ephermal IP is used as reserved IP, which helps customers to easily retain their DNS records. Moreover, no sort of rebooting is required in GCE. Bottom line – GCE is far better than AWS, as customers do not require different IPs for accessing their records.
  Booting time
AWS– It has slow booting time as compared to GCE. Moreover, it even does not provide auto restart functionality. GCE– Its boot time is 5X faster than AWS, which means only 30 seconds is required to reboot the system. Google Compute Engine has automatic restart that is set when any system event is crashed. Bottom line – GCE Wins!
  Security groups
AWS- It has region specific firewalls that are linked to instances. GCE– GCE’s firewalls are not region specific. Moreover, these are not based on instances, rather are assigned to tags. Bottom line –Data security is better in GCE compared to AWS.   Cloud resource logging AWS- For accessing data in AWS, API is required which will then access the data in S3 bucket and provide it in JSON format. GCE-No specific API or format is there in GCE. As all things are available on the cloud, thus user can easily access it in user readable format. Bottom line – In contrast to AWS, Google Compute Engine provides better accessibility for processing the data.
  Accounts accessibility
AWS- User accessing AWS is linked to a single account. This means users cannot share their credentials with multiple accounts until and unless integrated IAM is not provided. GCE– In this, single user can access multiple accounts as either admin or a general user. Bottom line – Using GCE is better compared to AWS, because user is not restricted to work on a single account. These were few of the most prominent points of comparison between AWS and GCE. While GCE has earned a lead in all the aforementioned points, AWS’s potential cannot be overlooked. But in black and white, GCE appears to take a lead (overall), and is being widely appreciated. What do you think?
SEO and PPC have their loyal audience. While there are other enthusiasts that believe in both! But, what works the best has always been a hot topic of debate. We have tried to clear the air in this infographic. How serious are you about SEO & PPC ? Please share your views through comments! Who says you need one – SEO or PPC
Literally, Parallax is a technique in which the background images move at different speed than the foreground images to create an illusion of 2D and 3D depth. In the recent times, web designers have adopted this technique to create brilliant website designs. Parallax scrolling provides a whole new level of sophistication to the website (in terms of visual appeal). Still it is not the webmasters dearest, why? Because it allegedly fails to comply with the SEO guidelines, which is not true!

Scared Of Parallax Here’s why you shouldn’t be!

Before we get on to understand why, let us take a quick look at what are the widely presumed misconceptions about Parallax-
  • People associate parallax with Flash and AJAX that do not comply with the SEO guidelines
  • Parallax is a single page site that does not support multiple H1 headers, separate title tags, Meta descriptions, and the entire content is displayed on a single page.
  • Search engines as well as users prefer site that loads fast. Website designed with Parallax scrolling take a bit longer to load.
  • User engagement on site cannot be determined with Google analytics because of JavaScript tracking code that makes it difficult to determine the demographics for the traffic.
  • Parallax is not browser friendly!
  • Keyword optimization is difficult, as there is only one page.
  • Parallax is not mobile-friendly, which is a setback in the growth for many businesses.
misconceptions-about-Parallax The allegations are pretty serious, but before you start judging, I should tell you that most of these do not have any ground and are nothing but mere myths. The other few remaining ones are problems that can be sorted out. Yes, I mean that! To make parallax search engine friendly, our seasoned designers suggest some very important changes. Take a look-
  • Use parallax for storytelling on one page, instead of putting everything on that page. You can use parallax on the homepage, or the about us page, or may be the ‘our team’ page.
  • Add internal links to different sections to make it search engine friendly.
  • Use multiple URLs on single page by using Ajax and navigation elements. This helps in optimizing multiple keywords.
  • Blogging is an effective way to keep visitors engaged on parallax site, which helps increase traffic on site.
How To Make Parallax Search Engine Friendly
  • Understand mobile audience and design the look of website accordingly.
  • Retarget visitors on the site by determining their demographics.
  • Map out sections of parallax page. This will help provide deep content to users. As they scroll down the home page, they will find more sections that are linked to other pages that offer more content.
Bootstrap is one of the most popular and powerful frameworks for the front end web development. It is an open source framework that uses hypertext markup language (HTML), cascading style sheets (CSS), and JavaScript (JS) for website development. It is used for creating faster, responsive, and SEO friendly websites. How Bootstrap Empowers Web Designing To Deliver Brilliant Results Developers can build mobile friendly responsive projects that are compatible with all devices. Below mentioned are the top 7 features of Bootstrap– Templates & themes – Developers get multiple templates and themes with it, in which they can make changes according to their project. It helps you to make better websites. Navigation bars – You get multiple choices in navigation bars that you can use in your website. There are fixed, static, and customized options that can be added in projects. Dashboard – It offers structure for dashboard with built in navigation and sidebars. HTML tool – You can use tool (Bootlint) to identify errors in HTML code. It will ensure that your website has flawless code. Supported browsers – It is engineered to provide support for different devices’ screens and browsers. It provides support for various platforms like Android, Windows, iOS, and Mac OS X. It provides support for different browsers in these platforms such as Opera, Safari, Chrome, Firefox, and Internet Explorer. HTML & CSS – It allows developers to add various HTML and CSS components like tables, typography, forms, media objects, buttons (of different sizes and state) and dropdowns in their projects. It provides an advanced grid system for this purpose. This system includes columns, classes, and gutters for developers. You can develop mobile friendly sites with these components. JavaScript – Developers can add aspects like transition, button, scrollspy, tooltips, and tabs to enhance websites. However, it does not officially support third party libraries. You can download it in either precompiled or source code form. You can also immobilize the responsiveness of this framework according to the requirements of your project.
Ask any web developer ‘which CMS is their favorite’ and you will definitely get Joomla for an answer by the majority. Why? Because, there is no other CMS that allows customizing as comprehensive as it does. Moreover, Joomla is renowned for creation of highly efficient sites. They release updated versions from time to time so that their users can keep up with the latest and advanced technology. What makes Joomla a Powerful CMS They also announce several maintenance releases to resolve issues and fix bugs. With every new version, Joomla gets more and more resourceful. Their last version (3.3) was released on 30 April 2014, and the next version (3.4) will be released on the 17 February 2015. Most Prominent Features of Joomla
  • Content management – Since it is a CMS, it was built to manage content for websites, blogs, intranet etc. It has built in editor that lets users to manage data on sites. With this editor, even new users can work with content without prior knowledge of technicality. There are various layouts that you can use to show data in am attractive way.
  • Media manager – This feature allows users to manage media files (images, videos, etc.) on site. It includes uploading and organizing. It makes it easier for users to add, delete, or manage their media files.
  • Mobile ready – It is also mobile ready. Developers who want to use it for creating and managing mobile and online applications can easily complete their projects. It works with Bootstrap, which helps in creating responsive templates.
Joomla Wheel
  • SEO Connection of Joomla – The new version is power packed with the Microdata and library. It helps users in optimizing their website for search engines, properly. Microdata helps in keeping up with the latest changes in the search engine’s algorithms.
  • Cloud Storage APIs – Users can access cloud storage services such as Amazon S3, Dropbox, Google Cloud Storage, and Rackspace through it. Now you will not need the third party extensions for storage purpose.
We live in a time, where every business has to have a strong online presence just to stand a chance to live up to everything that their competitors are throwing against them. You should not just try to make information related to your company available online, but if feasible, also make your products available online. E commerce is the heart and soul of each company, and regardless of whatever you run physical stores or not, e commerce is the more convenient, faster, and at this point deeply ingrained option for most consumers. It is of three types-E-commerce
  • B2B- Online portals like Cisco, where manufacturers deal with other manufacturers
  • B2C-Shopping sites like Amazon, where manufacturers sell their goods to the public directly.
  • C2C-Where people deal with other people and make direct transactions.
Here are some points that will help you create the perfect e-commerce platform-
  • 1. The site has to be error free. Find a good developer who excels in magneto, and PHP.
  • 2. If you have a separate main site, the e commerce website has to look different from it, and yet, not make the user feel as if he has landed in a totally different place altogether. The design and layout has to strike that balance perfectly.
  • 3. Give out all the necessary info about all products like description, user reviews, ratings and price.
  • 4. There are certain action buttons that consumers have gotten used to, on shopping websites like- payment options, add to cart, checkout, view descriptions, so make sure you give them what you want.
Through an ecommerce website, you allow the general masses to connect with your company at a very personal level. Whatever products or services you have you offer can be presented directly to the consumer without any middle men. To make your online store successful, you undoubtedly need a powerful Ecommerce site design, provide with pictures, details, and USP’s of the product. Essentially, you need to market your product in a way that will get the attention of the consumer and compel him to go ahead and make the purchase. If you accept coupons, there should be a bar where the code could be entered before the user proceeds with the payment. For online stores, the most sought after icons are:
  • ‘Add to cart’
  • ‘Payment options’
  • ‘Proceed with payment’
  • ‘Check out’
It is up to you to ensure that these are easily accessible and placed at a convenient spot.
If there is a lot that your business has to offer, then building an e-commerce website for it is must. But to build a good website various quality measures are needed to be taken in consideration, so as to maximize the sales, and establish your business as a brand. Following are the features that a quality e-commerce website needs to have in order to have good return on investment:
  • Professional design that is completely unique
  • Design must have a clear layout
  • Clear images that are understandable by the customers
  • No overloading of images
  • Easy navigation system
  • Search engine optimized
  • User-friendly website
  • Easy online shopping facility with efficient checkout process
  • Concise content needs to be there on website in order to emphasize customer.
  • Sufficient information needs to be there about the goods and services.