The last decade has seen an exponential rise in the number people using social networks to connect with each other. After Facebook came Instagram and Pinterest, and together they have raised the popularity of visual content to unprecedented heights. Let’s see how and why businesses should use this popularity.
In the past couple of years, Facebook ads the evolved as the force to reckon with. Transform your social marketing campaign, engage your targeted audience, and create a customer base with custom Facebook ads. Did you know?
- There are over 1.4 billion Facebook users worldwide of which 64% users login every day.
- Over 700 million users visit Facebook every day on mobile.
Recent update made by Facebook on March 12 has brought a sensation in the social media industry. In 2012, searches proved that 9% of Facebook accounts were duplicate. Working on it, Facebook came up with an update on March 12, 2015. The update removed all likes from the Facebook pages that were coming from inactive users. Facebook has taken this step to remove memorialized deceased users, or voluntarily deactivated accounts. This move has benefited businesses in two ways-
- Provides up-to-date insight of active members– Businesses get accurate insight about the active users who are following their page.
- Filter out useless data –Filtering likes of inactive users has made data more consistent.