The penguin update that was launched on 24th april 2012 was designed to punish the websites that were spamming the Google, and got hit by this update. The spamming is basically violation of the Google’s guidelines set in Google Webmaster Guidelines with techniques such as cloaking and keyword stuffing. And the websites who got banned or were affected adversely when the update took effect, can rectify it using Penguin Recovery Service. If your website disappears, then it is safe to say that the Google found major spamming offense and now, Penguin update hit your website. The search related traffic sometimes can drop down or rise up. But how to know what is the reason of your website getting hit by penguin update. Below are some of the causes why your site was targeted by Google’s Penguin : BUILDING BAD BACKLINKS: The objective of this practice is to build a link that comes back to your website in a natural way. If the content is of superior quality, then the backlinks are given willingly. The practices of paying someone off for providing you with a backlink is considered spamming. The keywords alone used as main text cannot get the desired results, instead good quality content can bring a change in the site’s rankings. MULTIPLE DIRECTORIES FOR SINGLE CONTENT: Make sure to submit unique content written separately for submission in each directories. This way you will get separate backlinks to your website which would benefit you greatly. REDUCTION IN KEYWORD DENSITY: Keyword density should be more than one per cent as it can work just as well. The more you stuff the content with keyword, more you direct the notice of Penguin towards your site. Having sufficient keywords is enough to direct traffic towards your website. WEB CONTENT UPDATION: Constant updation of your web content can offer you with quality traffic which can help you in keeping your ranking. Regularly updated content can help you retain high rank in the Google search engine. In order to recover from Google recovery, you need to change or remove the spam that has been flagged by Google. OVER OPTIMIZATION OF WEBSITE: Over optimization of your website can also damage your reputation and spin the Penguin update towards your site. Quality links matter much more than the quantity of links. Try to create links from reputed and well known websites. BUILDING FUNCTIONAL SITE: The website that is easily navigable, attractive, and with high upload speed, can attract the online users and improve the search engine ranking. Sometimes site doesn’t has natural backlinks, which can make the Penguin Recovery near to impossible. The sites that used to be well ranked before because of unnatural backlinks are now considered against the regulations set by Google. EFFECTS OF PENGUIN ALGORITHM Penguin algorithm specifically searches for unnatural link building sone by sites to manipulate the rankings in the engines by artificial links. Every link on the site should be natural and should be provided high quality content. Otherwise the artificial links violate the Google Webmaster Guidelines. When Google’s Penguin Algorithm detects unnatural link building, then penalizes your site by dropping the page rank by giving it a sharp drop. The page with keyword is sometimes de-indexed and a message can be left inside Webmaster Tools regarding the bad link building. The page ranking that you didn’t aim for starts showing up in the Google search engine, when the keyword is searched. Hire a reliable company that offers Penguin Recovery services so you can salvage your site. The company would analayse and suggest you the possible recovery methods that can be applied or whether you will need to get a new domain name. Hiring a professional Penguin Recovery Firm is your only saving option which can return the ranking of your website to former position after getting hit by Penguin updates.