The penguin update that was launched on 24th april 2012 was designed to punish the websites that google-penguin-updatewere spamming the Google, and got hit by this update. The spamming is basically violation of the Google’s guidelines set in Google Webmaster Guidelines with techniques such as cloaking and keyword stuffing.And the websites who got banned or were affected adversely when the update took effect, can rectify it using Penguin Recovery Service.

If your website disappears, then it is safe to say that the Google found major spamming offense and now, Penguin update hit your website. The search related traffic sometimes can drop down or rise up. But how to know what is the reason of your website getting hit by penguin update. Below are some of the causes why your site was targeted by Google’s Penguin :


The objective of this practice is to build a link that comes back to your website in a natural way. If the content is of superior quality, then the backlinks are given willingly. The practices of paying someone off for providing you with a backlink is considered spamming. The keywords alone used as main text cannot get the desired results, instead good quality content can bring a change in the site’s rankings.


Make sure to submit unique content written separately for submission in each directories. This way you will get separate backlinks to your website which would benefit you greatly.

REDUCTION IN KEYWORD DENSITY: hosting-keyword-density-tutorial

Keyword density should be more than one per cent as it can work just as well. The more you stuff the content with keyword, more you direct the notice of Penguin towards your site. Having sufficient keywords is enough to direct traffic towards your website.


Constant updation of your web content can offer you with quality traffic which can help you in keeping your ranking. Regularly updated content can help you retain high rank in the Google search engine. In order to recover from Google recovery, you need to change or remove the spam that has been flagged by Google.


Over optimization of your website can also damage your reputation and spin the Penguin update towards your site. Quality links matter much more than the quantity of links. Try to create links from reputed and well known websites.

BUILDING FUNCTIONAL SITE: Website construction line style illustration

The website that is easily navigable, attractive, and with high upload speed, can attract the online users and improve the search engine ranking.

Sometimes site doesn’t has natural backlinks, which can make the Penguin Recovery near to impossible. The sites that used to be well ranked before because of unnatural backlinks are now considered against the regulations set by Google.


Penguin algorithm specifically searches for unnatural link building sone by sites to manipulate the rankings in the engines by artificial links. Every link on the site should be natural and should be provided high quality content. Otherwise the artificial links violate the Google Webmaster Guidelines.

When Google’s Penguin Algorithm detects unnatural link building, then penalizes your site by dropping the page rank by giving it a sharp drop. The page with keyword is sometimes de-indexed and a message can be left inside Webmaster Tools regarding the bad link building. The page ranking that you didn’t aim for starts showing up in the Google search engine, when the keyword is searched.

Hire a reliable company that offers Penguin Recovery services so you can salvage your site. The company would analayse and suggest you the possible recovery methods that can be applied or whether you will need to get a new domain name. Hiring a professional Penguin Recovery Firm is your only saving option which can return the ranking of your website to former position after getting hit by Penguin updates.

 Google Penguin Recovery Service

To bring improvements in the search results and addressing the various artificial inbound links related issues, Google Penguin, a member of Google algorithms, was released in April 2012. All the updates falling under penguin algorithms focus on resolving many problems. The main purpose of releasing the Google Penguin was to target various websites, violating all the webmaster guidelines, set by Google.

Google has categorized many bad links, profiles such as:

  • Links generated from poor sites.

  • All the paid links.

  • All the links coming from irrelevant sites.

  • All the keyword rich anchor tags.

  • Links full of over optimized anchor text.

There are a number of versions of Google Penguin such as 2.0, 2.1, 3.0, and many more. Among all the versions, 2.0 is said to be the next generation version with a big huge impact since the first one was rolled out. The major difference between 2.0 and 1.0 versions is that the 2.0 version is more comprehensive in nature that the other one. The 2.0 version is compatible enough to check both the internal as well as external pages and penalize the sites with irrelevant links. On the other hand, the 1.0 was only identifying home pages of the websites that were not complying with the webmaster guidelines.

The version 2.1 is not  as big as that of 2.0, but it was bigger than previous refreshes, efficient enough to check the internal website pages for spamming. Penguin 3.0 is lighter than other updates. Most of the experts find it compatible for data, but not for algorithms as it has a small impact.

 If you are one of those who lost the ranking of their websites, then it’s time to regain it by bringing traffic back to your official website. As per penguin update, there are a number of recovery tips that you need to follow, in order to give the highest ranking to your professional website.

  • De-optimize Your Website: Make sure that the content written on your website is not too much optimized. It may happen that Google search considers your website among the websites violating webmaster guidelines.

  • Avoid Paid Links Altogether: Google opposes the use of so many paid links to pass the page rank by good SEO techniques. The Penguin was designed to serve this purpose. If you aspire to increase the ranking of your website, then avoid the use of paid links together.

  • Use of Natural Anchor Text: Earlier anchor texts used to be spammed for increasing the highest ranking and traffic on Google Search. But once the penguin was designed, text was written in a very natural form.

  • Incorporate Social Media: It is the best way to search the content written on your friend’s social media sites such as Facebook etc. Internet gives importance to social media and as a webmaster the worst thing one can do is not to incorporate social controls on the website.

  • Give Importance To Quality Links: It is always beneficial to create links with reputed and recognized websites. Avoid giving value to irrelevant sites.

  • Design an Attractive website: A website plays a vital role in increasing your customers and expanding the business. A website should be unique, attractive and creative. In a very competitive world, it is very important to use the best marketing strategies to take your business to the zenith of success. Your online identity must be easily navigable. To attract online users and develop your ranking, your online identity needs to meet all the important  guidelines.

  • Use of Appropriate Content: From the SEO point of view, The content of a website plays a very important role. Your online identity must be informative, creative and useful for the online users. The quality of the content also matters a lot as it is a parameter to check the worth and significance of your online presence.

It is a fact that the SEO industry has faced a lot of faced a huge damage because of the Google Penguin update. For increasing the ranking of your website, Avail the best Google Penguin Recovery Service of a reputed IT company, using the most effective tools to regain the ranking of your site. Only a professional company takes every possible measure to bring back the traffic of your website with a well structured plan.

A good company offers the following services:

  • The use of SEO and ahrefs to analyze the links.

  • Identify the useless links.

  • Removing irrelevant links.

  • To filter the backlinks.

  • Manual checking of anchor text.

Thus, this blog may help you understand that how to get the highest ranking on the internet. But, you need to be very careful while hiring a company for the recovery services. Visit the official site of the company, read the customers’ reviews and contact the clients who availed their services, just to know about the outcomes of their services.