With changing advertising trends, Google+ has turned out to be the best marketing platform for businesses. It not just allows you to reach your audience, but helps in many other ways, which are not just useful for businesses, but essential. No other social platform has been able to provide what Google+ does, which is the number one reason why every business must have a page on this platform. Here are five ways how Google+ helps promote businesses online: 1. Disable comments to uplift viewers attention Google+ is a great source of advertising. Numerous people are engaged with this social media site for various purposes, out of which the most common reason behind socializing on Google+ is to hog attention for one’s business. Business owners especially make use of this site to increase their list of clients. They can make use of their social media profile in any way to boost the flow of people engaged with the business. If you want to actually boost engagement, you might want to restrict commenting. By simply clicking on the upper right of the post, a drop down menu will come from where you can click on ‘disable comments’, and you are done. After closing it, you can use it to your benefits in more than one ways. In addition to this, people who have commented on the post can be added to your circle. 2. Hovercards- The key to good volumes of traffic Earlier commenting was a great source to engage people in a discussion. However, with the hovercards, enhancing engagements has been easier. Moreover, the need to post new content for building relationship and to drive traffic on site has been eliminated because hovercards has solved this purpose. In addition to hovercards, business owners have another effective way to engage people towards their business. This is by entering business related terms on search bars. A list of public posts, communities and Hangouts on Air of business would display. By jumping in community discussions and participating in Hangouts on Air, users can hover their or their business name, which is a great way of marketing the brand. 3. Queue up the content for maximum input Sharing content is good, but sharing it all is a bad way to socialize. Instead, content should be queued up and posted at the right time. 4. Claim Authorship of Your Content by Using Your Google+ Profile Google+ users have the advantage of linking their personal blogs and other published content with their profile, which definitely works in their favor. To make this active, user needs to claim authorship for the content. 5. Use catchy images To capture attention, one must use images with attractive colors that make it look appealing. Image sizes can also be altered to make the profile visually appealing. Addition of charts is also a good way get attention.
Undoubtedly, Google+ is the best micro-blogging platform for blog owners, as it has a lot to offer. However, there was still a lot missing, which compelled users to use CMS for HTML elements, tags, and styling of their blog. Looks like Google took this seriously, as they have come up with new features, which give user opportunity to gain more control on their posts and pages on Google+. Following are the few features that are added into the Google+, which has benefited the bloggers: Addition of title tag This feature makes bloggers use their preferred title tag in posts, which eventually makes easy for Google to index and retrieve it. Opportunity to create catchy headlines In order to garb viewer’s attention on any post, bloggers can now make use of catchy headlines in Title tag. They can also include keywords referring the topic of the post, which makes easy for the users and Google crawlers to judge what the page is about. Subsequently, this increases post’s visibility in search queries of Google. Catchy styling options Different styling options like bold, italics and strikethrough have been introduced on Google+, which altogether makes the tags look even catchier. Length consideration for title In order make the post crawled by Google, title needs to be fewer than 60 characters. Automatic addition of Meta description on page Unlike HTML attributes, which does not provide control on meta-descriptions to the blogger, Google+ automatically adds the description by making use of the title introduced by the blogger on the post. The length of meta-description can vary from one webpage to another, depending on the user’s search query. Opportunity for blogger to introduce his/her name With the addition of rel=author attribute, bloggers can now introduce their name on their post. Authorship markup allows one to have a rich snippet photo for their profile. This eventually makes the author verified by Google. Help analyze organic performance of the post Once being considered as verified author for profile, Google provides opportunity to blogger to analyze organic search performance for the posts. Prevents link equity by rel=”nofollow” attribute With the introduction of rel=“nofollow” attribute, Google+ prevents link equity and provides benefit to the blogger by giving traffic on their webpage. Introduction of followed links on profiles Anchor text of the links can be easily controlled by followed links introduced on the profiles. Opening of link in the new tab Google automatically opens new tab for all links in posts, comments and profiles because of the attribute target=_blank. Effective use of canonical tags Where earlier, numeric profile IDs in the HTML were used for differentiating pages with same URL or content from the first one, now with the introduction of rel=”canonical” tag by Google+ it has gotten easy for search engines to know preferred version of a page when other URLs exist. Increased visibility by Schema.org Defining the properties of name, description, image, and URL in schema markup increases visibility and search engine results of the post. Creation of anchor text link for videos in post This is effective when videos are to be used in the post. Bloggers can make use of this tag in order to create title for their videos. Naming of profile photo by Alt attribute Alt attribute on images allows search engine to know about the profile image.