So you have optimized your website to conform to the best SEO practices. The titles and descriptions are hitting the sweet spot in character limits and the H1 tags, image files and text, all include relevant keyword phrases. The content creation has been streamlined and relevant and informative content in your vertical is consistently being published on and around your website. After Optimization What next These efforts should have catapulted you to respectable rankings on the SERP’s. But at this stage, it’s common for SE optimizers to feel a vacuum of new ideas as to what more can be or should be done. In order to further advance in the battle for supremacy on SERP’s you will have to engage a host of new tactics and strategies. In this article we offer some methods that’ll help you rise higher on the success graph and gain even more visibility and popularity in your niche. Target New and Varied Keywords Once you have optimized your website for the keywords that directly pertain to your niche, it’s time to expand the scope of your keyword research by including new and varied keywords. This process will involve a lot of intuitive understanding of user behavior and how the average searcher reaches from point A to C on the web. But the rewards of targeting an ever expanding range of keywords that hold varying degrees of relevance with your vertical can be great and worth every bead of sweat you invest in it! Focus on Conversion In the race to reach the top, it’s easy to forget that the ultimate of aim of all your SEO efforts is not just to bring more and more visitors to your website but to get them to do or buy what you want them to. Conversion. That should be the eventual goal. If optimization has raised your site’s ranking on search engines, then it’s time to start strategizing how to convert all the new traffic into paying customers. Structure your On-page content and design to provide maximum motivation to your visitors to follow your call-to-action. Harness the Power of Video One of the most underused resources by business and corporate websites to reach their audience is the video format. A high quality video that delivers your message along with useful information or engaging entertainment can have tremendous effect on your online visibility and popularity. Based on the number of monthly searches, YouTube itself is the second largest search engine in the world. Create a video that would appeal to your target audience and publish it on YouTube. And why stop there? If you have invested time and money to create engaging videos, post them on Vimeo, Dailymotion, YahooScreen.  Each of them boasts hundreds of millions of unique daily visitors. Video content is easy to watch, easy to share and it’s the most powerful medium to reach generation Y. Google Isn’t the Only Answer Google is a behemoth. But it’s not the only place where you can engage your potential visitors. If you are selling products designed to appeal aesthetically, like artistic furniture or custom jewelry, then Pinterest is a great platform to promote your products. If you provide B2B services to major corporate clients then Linkedin and many similar business community sites would be the places you should focus on. The point is – be where your potential customers are likely to be. Fish where the fish are! Local Search Matters With Google’s changing format Local search is becoming more and more relevant for small local businesses. If you search Google for plumbing services, then instead of some highly ranked plumber’s website, Google will provide listings of plumbing providers in your locality. These listing are ranked on the basis of user reviews among other things. So for small local businesses that exclusively rely on local customers, it makes absolute sense to focus on web portals that provide such listings. Yelp and Yellowpages are great places where you can direct your energy and resources to improve your local standing. Target International Consumer Base If you are in the business of selling eBooks, or eServices or products which can easily be shipped overseas, then including foreign traffic in your optimization can open vast potential markets to you. Find out where else in the world people would be willing to pay for your services or products and focus on becoming visible in those markets whether they exist in Eastern Europe or South East Asia. Adopt a proactive Approach to Lead Acquisition If you are an expert in your niche or possess intricate knowledge about the products, share it with the world. Reach out. Instead of simply relying on traffic that Search Engines will bring in, adopt a proactive approach. Publish guest posts; participate in seminars, webinars, anything and everything that gets the word out that you are an authority in your niche. These efforts will draw potential customers, who are looking for your products or services, directly to you.   SEO, day by day is becoming a more and more dynamic process, where single lane strategies will find it very hard to succeed. To gain an edge in the competitive market it’s become imperative to go in all guns blazing and keep up the barrage until you succeed. Hope these suggestions help. Happy Shooting!
Google’s announcement for April 21- We are going to adopt mobile-friendliness as a ranking signal for mobile searches (worldwide)! Mobile-friendly websites will obtain good ranking in mobile search results, but websites that are missing on these factors will notice a downfall in their mobile traffic percentage. How serious are you about Mobile Friendly Website? Please share your views through comments! Tips For Mobile Friendly Website Infographics
From April 21 2015, Google will be using the responsiveness of websites as a ranking signal. This update will apply on mobile searches globally (for all languages). This update will improve the search engine results worldwide. Mobile users will find it easy to get relevant web pages that fit perfectly their devices’ screen. Developers can get help from Google’s guide in creating responsive websites. Google is All Set to Crown Responsive Sites as a Ranking Signal! More and more users now use their mobiles and smart phones to use internet. According to the search engine giant, Google, users must get the best possible results (whether from mobile friendly web pages or apps) when they search for anything. Google’s algorithms are changing according to the moods of internet users. Algorithm updates like Panda, Penguin, and Hummingbird ensured that websites were properly configured and accessible on all modern devices. It even made it easier for visitors to find responsive sites. Search engine giant introduced App indexing to get relevant content from apps. Several tools can help you in seeing how Google bot sees your web pages. It was also declared that content from the indexed apps will be counted as a factor for ranking in future. It applies on those users, who are signed in and have the app installed. It improves the quality of search results since content is raised from indexed apps.
Many websites have moved from HTTP to HTTPS because of the series of advantages and improvement in the security of website. However, full security cannot be guaranteed, until all the steps are completed. This document is helpful for site operators like operation staff, software developers, DevOps, and managers who want to change their website communication protocol. Following are few steps to change website from HTTP to HTTPS- Get certificate for your website hostname – Certificate of site’s hostname is necessary. For this purpose, go to sslmate.com to buy any of the certificates that suits your budget. There are two options in it-
  • Standard-This costs $16 per year. Site domain name is represented as www.example.com. This option is chosen when there are only 1 or 2 subdomains.
  • Wildcard-Hostname in wildcard costs $150 per year and is represented as *.example.com. This option is used when there are more than 5 subdomains.
Besides sslmate.com, there are other certificate vendors. For example, Namecheap provides hostname certificate at $9 per year for standard certificate and $94 per year for wildcard certificate. Enable HTTPS on server– After buying the certificate, you need to copy it on your front-end server. Allow the website server to configure your bought certificate. Your website hostname and subdomains must use the right certificate for efficient and smooth workflow. HTTP to HTTPS To check the HTTPS configuration on your website, you must run Qualys’ handy SSL Server Test. Make Intra-Site URLs Relative A website must run smoothly regardless of the protocol. But problem arises with the website content that either runs on HTTP or HTTPS. Browser displays a warning message or will not load or execute the content being displayed on two different protocols. This issues occurs when pages include fully qualified, intra-site URL i.e. http:// scheme. Content can be replaced by making following changes in the website code i.e. from <h1>Welcome To Example.com</h1> <script src=”http://example.com/jquery.js”></script> <link rel=”stylesheet” href=”http://assets.example.com/style.css”/> <img src=”http://img.example.com/logo.png”/> <p>Read this nice <a href=”http://example.com/2014/12/24/”>new post on cats!</a></p> <p>Check out this <a href=”http://foo.com/”>other cool site.</a></p> to <h1>Welcome To Example.com</h1> <script src=”//example.com/jquery.js”></script> <link rel=”stylesheet” href=”//assets.example.com/style.css”/> <img src=”//img.example.com/logo.png”/> <p>Read this nice <a href=”//example.com/2014/12/24/”>new post on cats!</a></p> <p>Check out this <a href=”http://foo.com/”>other cool site.</a></p> In addition to this, changes can also be as follows- <h1>Welcome To Example.com</h1> <script src=”/jquery.js”></script> <link rel=”stylesheet” href=”//assets.example.com/style.css”/> <img src=”//img.example.com/logo.png”/> <p>Read this nice <a href=”/2014/12/24/”>new post on cats!</a></p> <p>Check out this <a href=”http://foo.com/”>other cool site.</a></p> From the given code, it is quite clear that changes can be made either protocol-relative i.e. starting with //example.com or host-relative like /jquery.js. There are few things to take into consideration, which are as follows-
  • Make changes in the script directly
  • While linking website to other sites, don’t change the protocol
  • Protocol relative URL is suggested to make the migration from HTTP to HTTPS smoother.
Redirect HTTP to HTTPS Before redirecting, it is necessary to confirm few things and make a crucial decision, which is as follows-
  • Hostname should have its own IP address thus there is need to use IP based hosting
  • Do not redirect the page to HTTPS, if using 2.3 Android and IE on Windows XP
Sites that are using IE on Windows XP and 2.3 Android faces problems because they cannot understand Server Name Indication (SNI), which is must to use for implementing HTTPS name-based virtual hosting. Turn On Strict Transport Security And Secure Cookies Use of strict transport security is must that allows users to know that they should connect server via HTTPS. By setting the Strict-Transport-Security header and turning on HTTP Strict Transport Security the webpages can easily be converted to HTTPS protocol. Client cannot send cookies over HTTP. This is because of the fact that security guarantee of their entire session is destroyed. The only way to secure the cookies is set the secure flag. Migrations concerns-There are few concerns that are required to be considered while making website hosting changes from HTTP to HTTPS.
  • Search ranking– Search engines give preferences to websites using HTTPS. In other words, they consider it a positive search quality indicator. Besides maintaining search rank, search engines like Google also publishes a guide on how to transfer, move, or migrate site from HTTP to HTTPS. Bing also publishes its guidelines for webmasters for better ranking by HTTPS protocol.
  • Performance– The content and application layers must be well tuned, so that website performance is better. In addition to this, the TLS performance should also be taken into concerns because its affects is on the overall cost of the application.
  • TLS performance can also be improved by making possible HTTP/2.
  • Referer headers– Referer header is not sent to follow up links that come from HTTPS site to other HTTP sites. To solve this issue, there are certain ways, which are as follows-
  1. Migrate other site to HTTPS
  2. Make use of Referrer Policy standard. It helps provide solution for variety of problems associated with referer headers.
Add revenue– Sites showing up ads would never want that if their hostname is changed then it should reduce ad impressions. Because of the fact that there are mixed content security concerns because of HTTP iframe that does not work on HTTPS page, it will be tricky to manage the ads. The solution to manage ads on HTTPS protocol is that the advertisers must publish their ads over HTTPS. This is the only way to gain back the control over losing ad revenue.
Security has always been Google’s top priority, which is why it makes lot of investment to make sure their services employs strong security like HTTPS encryption. This encryption ensures users that they have a secure connection when using Gmail, Google Drive or simple search option. They have also been working on helping websites fix and avoid security breaches. Now Google has decided to go further into security aspect, especially seeing more and more websites are going for HTTP encryption. To encourage websites everywhere to increase their safety Google is now running some tests. The test takes into account which websites are using encrypted and secure connection. HTTPS Secure Socket Layer Encrypted connection is now being considered a parameter by ranking algorithms. After analyzing positive results, HTTPS will now be used as ranking signal. Right now Google has now placed as much weight into HTTPS as a factor into search rankings, as it places on high-quality content. It wants to give webmasters enough time to switch to better security. This is why it has only affected as little as one percent of results. However, once this period passes, it will strengthen this aspect gradually. The search engine is actively encouraging everyone around the world to switch from HTTP to HTTPS to make users feel safer while using internet.