The last decade has seen an exponential rise in the number people using social networks to connect with each other. After Facebook came Instagram and Pinterest, and together they have raised the popularity of visual content to unprecedented heights. Let’s see how and why businesses should use this popularity.
AdWords campaigns incur a significant load on the marketing budget of a company. This is especially true for small businesses competing in a tough market. Such a scenario necessitates that the right strategies be used. Let’s see how you can manipulate your ad words strategy to ensure maximum ROI.
A/B testing measures the impact of changes made on a website by simultaneously making the original website as well as its changed version available to the users. The basic principle behind A/B testing is quite simple. Compare both webpages by measuring conversion rate. The one that performs better, wins! The detailed analytics available today make it a very efficient marketing tool. Let’s see how it works.
Driving traffic to your website is important. But even more important is being able to convert that traffic into sales or leads. The only way to do that is to make your website design, experience and content, compelling enough to inspire a visitor to take action. Website design is becoming more and more important as a factor in conversion rate. Research suggests that a mere 12.5% improvement in website design and features can lead to a staggering 83.85% improvement in conversion rate.
Affiliate Marketing is a burgeoning industry in and of itself. More and more web publishers are adopting this method of generating revenue from their websites and blogs. If you are looking to go the same way or increase your returns from your existing program, the following infographic presents precise information on how to achieve that. And remember, if you like it, don’t just keep it to yourself. Share it and spread the word!
Undoubtedly, website traffic and successful online presence is based on numerous factors like download speed, user experience, content, and aesthetics of the site. Yet, what all factors could make your website a performer has always been a matter of debate. The below mentioned visual guide will lead you the way to a deeper understanding of it-
Undoubtedly, Google dominates the U.S. search volume. Approximately, two third of the search queries are made from Google Search Engine. On the other hand, while Bing is also giving its best to their search, it still is the redheaded stepchild.
In the world of smart phones, the war for the best app store continues between Apple and Google. Moreover, it has become a hallmark for the mobile device market. Here are some of the notable statistics and comparison between the both.
While Facebook and Twitter claim to be in the first row of popular social networks, LinkedIn is gradually emerging as an equally strong force to reckon with! While not only is it redefining the limits of what a networking platform can be or can achieve, it has given clear hints that LinkedIn is no longer comfortable with the tag of ‘one of the biggest networking platforms’, and it now aims for the number 1 position! Different features and aspects make LinkedIn one of its kind, but the fact that it nurtures businesses and supports their growth have been considered the most prominent ones. It has not been long when LinkedIn came forward with the idea of showcase pages, another unique opportunity for businesses to grow! Take a look at what these showcase pages are, and how exactly you can use them to do even better through LinkedIn!
With millions of mobile apps out there, getting your app seen by users has become one of the biggest issues that almost all app publishers are facing. How to handle this problem? App Store Optimization (ASO) is the answer! App Store Optimization is one of the most effective techniques that help in improving your app’s visibility in app stores.