What is Online Reputation Marketing?
In the 21st century the technology is a bane as well as a boon. The generation of today does not buy anything without reading everything about it. This means that the advertisement through the word-of-mouth is not applicable locally but nationally as well as internationally. Thus, it is necessary for the business owners to have a strong online presence to help them create a brand and get maximum sales. In the online world, the word of mouth gets done through the reviews that are left on Google, Yelp and other platforms. A lot of bad reviews on these platforms might decrease your customers significantly and good reviews can increase them. Before you think that I have got no time for it, think of this – investing your time in your business to increase the sales and profits.
Here are three tips by our experts to help you create a base:
Monitor the famous review platforms
While there are unlimited number of platforms where the reviews are placed. The two most famous and common are : Google and Yelp. You don’t have to look for each and every comment ever posted but check the most recent one and reply. Thank the good and the bad reviewer for taking out the time to review your business. Focus on the bad reviewer. Ask them what went wrong and you can better your service. Remember, tell them that you are sorry that they had a bad experience.
This will show to your customers that you are open to their criticism and will make an effort to improve the service.
Embrace the reviews
Next tip by our expert is not to get upset or angry. Embrace them. Be open to the fact that the people will review your business. To get more reviews and build a base, you can email your existing clients and customers to review. Do NOT entice or force them for a positive review. This will do you more bad than good. You can also opt to create a page of your business on facebook and ask the customers to review you there.
Want to get online reputation management done for your business? Call our experts for online reputation management in New York today! At Soft System Solution, we focus on providing our clients with best service possible. We are a leading IT company offering web services to numerous small and large organizations around the globe.
Search engine optimization services are aimed at creating a high ranking for your website among the popular search engines. There are many SEO services in New York region. And choosing the qualified experts for the SEO of your website is essential as the wrong firm can lead to the violation of the Google regulations.
Following are some of the characteristics that should be present in the SEO firm which you want to hire to improve the Google ranking:
Comprehensive Set Of SEO Services:
The SEO firm should offer you complete package of services including content writing, keyword research, social media marketing, and link building so that you can have the best services from the signal provider. The benefit of this is that you can have high quality services with variety of SEO features with just one firm. Otherwise you would have to hire different providers for different services.
The previous clients can tell you the best about the services that the firm provides. Best way to get an insight into the work of the company is to look for the reviews on the company website and other review portals. The testimonials of the previous clients also go a long way in establishing the credibility, customer satisfaction and the professionalism of the SEO firm.
The SEO firm should charge you for the solutions that are required by you. Some SEO companies offers a package deal, which takes the choice of the customer. A good SEO company would offer myriad of options to the customers depending on their budget and the needs of their business.
The SEO company would provide the services that can grant good results in the designated time and provide full customer satisfaction. The quality and the pricing policies of the SEO company should be good and flexible.
The company should have decent experience in the SEO department. The company would be able to handle the complex tasks and efficiently attain the desired results in a professional way. It is important to get experts in this field as they would be able to overcome the difficulties that might arise during your SEO campaign.
The SEO services would also monitor the competitors that are working in the same industry in the same geographical area of your business. The SEO services monitor whether the competitors are using the ethical services or not. And if the competitors are using black hat techniques, they submit the report sites about the violations that are being broken.
That can consequently lead to the penalization or removal of the websites altogether. A good SEO firm would always keep the track of the techniques used by the competitors in check and report when needed. That way, the ranking of your website would be improved as well.
The way to check whether the SEO campaign is going well or not, is getting the reports of the progress in the regular intervals. If the outcome is not going well, that would indicate that the techniques utilized by the SEO firm needs to be changed.
This also lets you know the rate at which the progress is being made. The tracking and the reporting process is prudent for knowing whether or not, the ROI is going to improve or go down and what are the ways you can improve it.
How to harness the power of Online ReviewsIt hardly need be stated that a good review of your business will surely have a positive impact on the success of your business. A review like that is the sort of promotion that money can’t buy. What often throws business owners in a tailspin is how to handle Negative reviews. With the right response, it is possible to turn a negative review into a positive reflection of your business. This is achieved by responding politely and sincerely to the aggrieved customer and addressing their complaints or concerns in a professional manner. Research reveals that businesses that respond to negative reviews and offer to address the problem and make amends are regarded very highly by other customers. Such response shows your customers, both current and future, that you are genuinely concerned about customer satisfaction and are not merely paying lip service to the notion. Through the right response, online reviews can become amazing tools of promotion for your business. Let’s go over the guidelines that will help you deliver the ‘proper response’.
The Dos and Don’ts of Responding to Negative ReviewsRespond Calmly and Professionally When responding to a negative review it is essential that you keep your tone and language cordial and professional. If you are angry about the incident in question, then it’s best to hold off till cooler heads prevail. A sarcastic or angry response to a negative review can prove catastrophic for your online reputation. Check if a mistake was made and accept it Did you or your staff make a mistake? If the answer is yes, then it’s best to outright accept your mistake rather than make excuses. Acceptance of your mistake reflects your sincerity towards your customers. Offer to make things right and follow through on your promise. Make appropriate amends The best way to placate an aggrieved customer is to offer them some incentive along with a promise of better service in the future. For example if someone has made a genuine complaint about getting very poor service at your restaurants, offer them free dessert of choice on their next visit or better yet a dinner on the house. Such incentives will vary from business to business and case to case but across the board, discounts and freebies work like a charm. Shift to a Private Mode of Communication After the initial response, divert the conversation to a more private mode of communication such as email or a phone call. The object here is to take the ensuing conversation away from the public eye while ensuring that your offer to address the complaint is visible to the public. Use reviews to improve your business Online reviews can become a very good source of suggestions for business development. Once a mistake or error in your ways is pointed out to you, make sure to permanently remove it so it does not reoccur. This way negative reviews can actually help you make lasting improvements to your business. So, the next time a customer posts a negative review about your business, these tips will come in very handy in tackling that problem.
- Post positive content- Social networking sites such as twitter and Facebook are very powerful tools and carry a lot of SEO power. Fuel these channels with frequent updates that share right information about what you do, how your company is better than your competitors.
- Drafting a dedicated content marketing campaign for ORM also does wonders.
- Monitoring people’s opinion- Keep a track of all the comments, views and opinions of your audience about you brand. It will give you great ideas about how your brand is perceived and accordingly you can improve in that particular area that is targeted most by the people.
- Optimize your official website- There is no way you can always stay at the top of all the misinformation about your business, unless you have a well-optimized site. Make sure it has relevant Meta tags, and other SEO elements.