The last decade has seen an exponential rise in the number people using social networks to connect with each other. After Facebook came Instagram and Pinterest, and together they have raised the popularity of visual content to unprecedented heights. Let’s see how and why businesses should use this popularity.
Google has been constantly evaluating and evolving its search algorithm in order to generate better results for the users. Although Google has always been very secretive about the exact mechanisms of its algorithm, they have always been very open, even instructive, about what they want from webmasters i.e. better and relevant content in easy to navigate and responsive websites. Every time Google has rolled out an update to its search algorithm(since introducing Penguin) , the rankings of numerous websites have seen drastic changes. Those who were at odds with Google’s changed parameters saw their webpages shift from top results to relative obscurity on the SERPs. At the same time webmasters who followed the guidelines were catapulted to higher rankings in search results. For businesses whose revenue generation is directly related to the traffic that comes in from search results, the impact Google updates can have on the success of the business cannot be understated. The last Google update was rolled out in late 2014 and unsurprisingly it had a major impact on a large number of websites’ rankings. The Latest Google update is about to be implemented. Here’s a look at what we know about its so far.
- The update is going to happen by the end of 2015. No exact date has been announced but expect it to come into force before the year is out.
- This pending update will be released in real-time. This means that as Google’s search bots find websites that don’t conform to its norms they will be penalized in real time and similarly websites that adhere to Google’s diktats are likely to see a surge in their rankings in real time.
- There is speculation that with this latest Penguin update is going to penalize websites that have spammy backlinks and are using practices that Google discourages.
While Facebook and Twitter claim to be in the first row of popular social networks, LinkedIn is gradually emerging as an equally strong force to reckon with! While not only is it redefining the limits of what a networking platform can be or can achieve, it has given clear hints that LinkedIn is no longer comfortable with the tag of ‘one of the biggest networking platforms’, and it now aims for the number 1 position! Different features and aspects make LinkedIn one of its kind, but the fact that it nurtures businesses and supports their growth have been considered the most prominent ones. It has not been long when LinkedIn came forward with the idea of showcase pages, another unique opportunity for businesses to grow! Take a look at what these showcase pages are, and how exactly you can use them to do even better through LinkedIn!
Everyone is aware about the importance of social medial marketing. However, beside all the efforts, there are still many who just cannot beat their competitors. For this, you need to keep track of all the actions that your competitors perform i.e. what they do, what network they use, what blogs they post, and so on. If you monitor your competitor’s social media carefully, you can learn different things from them and accordingly enhance your strategy.
Are you planning to use videos in your social media marketing campaign? Good idea! Be it Facebook, Twitter, Google+, or any other social media platform, videos have evolved as an essential component of marketing on social channels. If you have not been using videos to fuel your SMM campaign, you are definitely missing on a substantial share of your targeted audience.
Social Media Marketing is undoubtedly an indispensable part of every digital marketing campaign. That being said, it must also be acknowledged that marketers are increasingly opting for paid amplification of their Social Media efforts. If you too are in that league, then take a moment to think how that is working out for you! Are you getting the worth of the money you put in your Social Media Marketing campaign? For an accurate answer to this question, you’d need to calculate the ROI of your SMM campaign. Don’t know how to do that? No worries, because that’s what this post is about.
Social Media Marketing (SMM) has evolved as an essential component of digital marketing. There is no way you can achieve great result without a sophisticated SMM plan. Twitter is one of the top most influential social networks out there, and this is why you cannot afford to miss out on the goodies it offers. If your SMM plan does not have a dedicated strategy for Twitter then you are definitely missing on a sea of opportunities. For a deeper understanding on this, let’s take a quick look on some of the very important facts about Twitter.
No Social Media Marketing Plan is complete without a dedicated approach for LinkedIn! Yes, that true because LinkedIn has lot more to offer than just professional networking. This is the reason why it has been creating a buzz in the social media corners lately. If you do not promote your business/products/services on this media giant, you are definitely missing on a lot. Wondering how? Here’s everything you must know about LinkedIn-
Video marketing is the buzzword amongst all B2B marketers and YouTube is their silver screen. Videos have evolved as a powerful technique to engage targeted audience. More than 800 million visitors per month are engaged by videos! Business owners who are well aware of this fact thoughtfully use YouTube for their brand awareness and increasing their fan base.
In the current marketing industry, social networks like Twitter, Facebook, and Pinterest can be the game charger for your project. While all social networks are awesome, you cannot work on all of them for obvious reasons! So, which one should you choose? That totally depends on the kind of audience you want to target. But in any case, you cannot drop Pinterest from your Social Media Marketing Plan. Why? Well, a plenty of reasons back the aforementioned theory, but to get started here’s an eye popping fact – Pinterest can increase traffic to your business site by up to 48% within three months! Yes, I said Three Months! Need more reasons? You got it. Here we go!