The last decade has seen an exponential rise in the number people using social networks to connect with each other. After Facebook came Instagram and Pinterest, and together they have raised the popularity of visual content to unprecedented heights. Let’s see how and why businesses should use this popularity. The Power of Visual Content Infographic
Google has been constantly evaluating and evolving its search algorithm in order to generate better results for the users. Although Google has always been very secretive about the exact mechanisms of its algorithm, they have always been very open, even instructive, about what they want from webmasters i.e. better and relevant content in easy to navigate and responsive websites. Preparing for the latest Google update Every time Google has rolled out an update to its search algorithm(since introducing Penguin) , the rankings of numerous websites have seen drastic changes. Those who were at odds with Google’s changed parameters saw their webpages shift from top results to relative obscurity on the SERPs. At the same time webmasters who followed the guidelines were catapulted to higher rankings in search results. For businesses whose revenue generation is directly related to the traffic that comes in from search results, the impact Google updates can have on the success of the business cannot be understated. The last Google update was rolled out in late 2014 and unsurprisingly it had a major impact on a large number of websites’ rankings. The Latest Google update is about to be implemented. Here’s a look at what we know about its so far.
  • The update is going to happen by the end of 2015. No exact date has been announced but expect it to come into force before the year is out.
  • This pending update will be released in real-time. This means that as Google’s search bots find websites that don’t conform to its norms they will be penalized in real time and similarly websites that adhere to Google’s diktats are likely to see a surge in their rankings in real time.
  • There is speculation that with this latest Penguin update is going to penalize websites that have spammy backlinks and are using practices that Google discourages.
  So, the question remains, what do you need to do to prepare for the latest Penguin update. Whether you need to make any changes will depend upon the current practices you are using to push your website to the top of search engine results. Generally, the following are some points on which you can evaluate your website and decide if any changes need to be made. Anchor Text – Instead of exact matches of text, focus on using long tail keywords and brand related text. The aim here is to make it as easy as possible for interested users to find your webpage. Backlinks – Backlinks are going to be a major factor that this latest update  is going to address. So, it makes sense to evaluate the backlinks to your webpages to determine if any of them originate from spammy sources. If so, then have them removed or if you are unable to do that, disavow those links making it clear to Google that you have nothing to do with the origin of the backlink. Internal Links – Optimize your internal links. Again, the aim here is to provide the user, content that he or she would be interested in. Determine whether the internal links on a page are relevant to the content on that page. If you think the content on page A would make a user want to view the content on Page B then add a link. This helps smoothen the site’s internal structure and is also considered a user friendly practice by Google. With the right preparations webmasters can look forward to welcoming the Penguin update instead of dreading it. If someone with the right knowledge and using the right practices is handling your website optimization then this update is likely to have a positive impact on your site’s rankings.
While Facebook and Twitter claim to be in the first row of popular social networks, LinkedIn is gradually emerging as an equally strong force to reckon with! While not only is it redefining the limits of what a networking platform can be or can achieve, it has given clear hints that LinkedIn is no longer comfortable with the tag of ‘one of the biggest networking platforms’, and it now aims for the number 1 position! Different features and aspects make LinkedIn one of its kind, but the fact that it nurtures businesses and supports their growth have been considered the most prominent ones. It has not been long when LinkedIn came forward with the idea of showcase pages, another unique opportunity for businesses to grow! Take a look at what these showcase pages are, and how exactly you can use them to do even better through LinkedIn! Market Your Business Using LinkedIn Showcase Pages
Everyone is aware about the importance of social medial marketing. However, beside all the efforts, there are still many who just cannot beat their competitors. For this, you need to keep track of all the actions that your competitors perform i.e. what they do, what network they use, what blogs they post, and so on. If you monitor your competitor’s social media carefully, you can learn different things from them and accordingly enhance your strategy. Analyze, Plan, and Then Improvise To Outperform Your Competitor!
Are you planning to use videos in your social media marketing campaign? Good idea! Be it Facebook, Twitter, Google+, or any other social media platform, videos have evolved as an essential component of marketing on social channels. If you have not been using videos to fuel your SMM campaign, you are definitely missing on a substantial share of your targeted audience. How To Integrate Video Into Your Social Media Strategy
Social Media Marketing is undoubtedly an indispensable part of every digital marketing campaign. That being said, it must also be acknowledged that marketers are increasingly opting for paid amplification of their Social Media efforts. If you too are in that league, then take a moment to think how that is working out for you! Are you getting the worth of the money you put in your Social Media Marketing campaign? For an accurate answer to this question, you’d need to calculate the ROI of your SMM campaign. Don’t know how to do that? No worries, because that’s what this post is about. How to Calculate the ROI for your Social Media Marketing Campaign
Social Media Marketing (SMM) has evolved as an essential component of digital marketing. There is no way you can achieve great result without a sophisticated SMM plan. Twitter is one of the top most influential social networks out there, and this is why you cannot afford to miss out on the goodies it offers. If your SMM plan does not have a dedicated strategy for Twitter then you are definitely missing on a sea of opportunities. For a deeper understanding on this, let’s take a quick look on some of the very important facts about Twitter. Why Twitter Should Be The Synonym Of Business
No Social Media Marketing Plan is complete without a dedicated approach for LinkedIn! Yes, that true because LinkedIn has lot more to offer than just professional networking. This is the reason why it has been creating a buzz in the social media corners lately. If you do not promote your business/products/services on this media giant, you are definitely missing on a lot. Wondering how? Here’s everything you must know about LinkedIn- With The Right LinkedIn Marketing Plan, Sky Is The Limit!
Video marketing is the buzzword amongst all B2B marketers and YouTube is their silver screen. Videos have evolved as a powerful technique to engage targeted audience. More than 800 million visitors per month are engaged by videos! Business owners who are well aware of this fact thoughtfully use YouTube for their brand awareness and increasing their fan base. Work On YouTube- Because Videos Speak Even More Than Pictures
In the current marketing industry, social networks like Twitter, Facebook, and Pinterest can be the game charger for your project. While all social networks are awesome, you cannot work on all of them for obvious reasons! So, which one should you choose? That totally depends on the kind of audience you want to target. But in any case, you cannot drop Pinterest from your Social Media Marketing Plan. Why? Well, a plenty of reasons back the aforementioned theory, but to get started here’s an eye popping fact – Pinterest can increase traffic to your business site by up to 48% within three months! Yes, I said Three Months! Need more reasons? You got it. Here we go! Why Pinterest Marketing Holds The Key To The Future