The last decade has seen an exponential rise in the number people using social networks to connect with each other. After Facebook came Instagram and Pinterest, and together they have raised the popularity of visual content to unprecedented heights. Let’s see how and why businesses should use this popularity.
Social Media Marketing (SMM) has evolved as an essential component of digital marketing. There is no way you can achieve great result without a sophisticated SMM plan. Twitter is one of the top most influential social networks out there, and this is why you cannot afford to miss out on the goodies it offers. If your SMM plan does not have a dedicated strategy for Twitter then you are definitely missing on a sea of opportunities. For a deeper understanding on this, let’s take a quick look on some of the very important facts about Twitter.