Web 2.0 allows the users to visit the website content, interact and add content to the website. A good example of this is blogs and social networking websites that allow its visitors to comment on the content which later gets published on the website. Web 2.0 is designed to help companies in developing marketing tools like interactions with users to sell their products and show the latest product information, new launches, press releases etc. on the website. Many companies are using Web 2.0 on social networking website like Facebook and Twitter to market their products and services.
Web 2.0 is used to invite people to visit the website in a very non-compulsive manner so that the visitor should not feel pressurized to buy the products. It helps companies to educate the buyers about the products and help buyers to gather information and compare the products offered by various companies. The basic idea is to help the companies generate a loyal visitor by creating mutual trust between the company and the buyer.
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