In the last few months, Google has been rolling few major/minor algorithmic updates, of which the most prominent ones, about which you must get a fair understanding are Phantom and Panda 4.2.
While Google Phantom is not as massive as many past Google updates, it still affects a good percentage of search results. Reports suggest that some of the market giants have also suffered a huge negative impact from this update.
Google Phantom primarily targets –
- Thin or low quality content
- Irrelevant and old comments
- Fonts that are hard to read and understand
Google panda 4.2
- Complete website ( due to many low-quality pages)
Google panda was first released on February 2011 followed by the release of Google panda 4.0 on May 20, 2014, Google panda 4.1 on September 25, 2014, and finally we know have Panda 4.2 (released on July 18, 2015).
The Google Panda 4.2 mainly focuses on boosting the quality content sites while pushing down the low quality content sites. Reports suggest that about 2-3% search results have been affected with this update.
Those who understand Google’s update patterns believe that it is more a ‘refresh’ than a mere update.
All those who have made the required changes on their website after they were hit by the previous Panda updates saw improvements in their rankings.