All That You Need To Know About The Recent Google Updates

In the last few months, Google has been rolling few major/minor algorithmic updates, of which the most prominent ones, about which you must get a fair understanding are Phantom and Panda 4.2. Google Phantom While Google Phantom is not as massive as many past Google updates, it still affects a good percentage of search results. Reports suggest that some of the market giants have also suffered a huge negative impact from this update. All That You Need To Know About The Recent Google Updates Google Phantom primarily targets –
  • Thin or low quality content
  • Duplicate contents
  • Ad-heavy pages
  • Irrelevant and old comments
  • Low user engagement
  • Fonts that are hard to read and understand
  • Popups
  • Confusing navigation
  • Click-bait articles
  • Complete website ( due to many low-quality pages)
Google panda 4.2 Google panda was first released on February 2011 followed by the release of Google panda 4.0 on May 20, 2014, Google panda 4.1 on September 25, 2014, and finally we know have Panda 4.2 (released on July 18, 2015). The Google Panda 4.2 mainly focuses on boosting the quality content sites while pushing down the low quality content sites. Reports suggest that about 2-3% search results have been affected with this update. Those who understand Google’s update patterns believe that it is more a ‘refresh’ than a mere update. All those who have made the required changes on their website after they were hit by the previous Panda updates saw improvements in their rankings.

Have a project in mind?

Tell us about it. We'll reach out to discuss your needs.

Get In Touch