An all-new and better Google, with targeting improvements

Not all marketers have so far realized the importance of online search in attracting consumers. The fact that modern buyers always like to do a little online research before buying anything makes online business marketing even more important. Giving importance to the above-mentioned fact, Google has come up with the some improvements that focus on travelers. The reason for this is that these travellers could be the potential customers for businesses like hotels or any travel specific products. Features like Postal code targeting in the United States has given the consumer access to get much closer and relevant information about a particular location. This new and improved Google will now show local extensions and links for the sites, in a way, supplementing information, which is highly customer friendly. However, this option is available for laptop/PC users only. With the advanced features that Google has come up with, the local marketers can really reap great benefits and improve their profits.

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