Category: Website Testing
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The A to Z of A/B Testing [Infographics]
A/B testing measures the impact of changes made on a website by simultaneously making the original website as well as its changed version available to the users. The basic principle behind A/B testing is quite simple. Compare both webpages by measuring conversion rate. The one that performs better, wins! The detailed analytics available today make…
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Website Testing Mistakes That Your Business Cannot Afford
Optimization and testing is one of the most important steps to success. However, testing is a double-edged knife because if you do it the right way, you can enjoy all the benefits it has to offer and if you do it wrong, it can be disastrous. To ensure that you enjoy all the benefits that…