While content marketing is a relatively newer term, the significance of content in digital marketing has been unparalleled since always. When other shallow marketing technique gradually lost their importance and got extinct, the prominence of content has remained unchallenged.
But the way content was developed, published and marketed has seen a sea of changes, and has gradually evolved as a lot more sophisticated branch of digital marketing, now commonly known as Content Marketing.
Content marketing is the art and science of earning top class backlinks in exchange of some seriously useful content. It is the most effective technique to draw, attain, and engage your target audience and generate better ROI.
While the main ethic of content marketing is quality with consistency, there are various other major/minor considerations that require your attention for great result.
In this post, we have accumulated a list of those most prominent Dos & Don’ts of Content Marketing. Take a look-
Dos of content marketing
- Consistency is the key– There is no way you could do any good for your project without consistent efforts. So, make a schedule! Include what needs to be done when. For examples, we publish and market infographics on Mondays or Tuesdays. You need such level of planning. Furthermore, you must allot sufficient time for each task (brainstorming, researching, and creating the content) in your schedule.
- You can never engage people you don’t know– Nothing can be achieved unless you know your targeted audience. So, research extensively about your customer and find out what interests them the most. The aim is to produce content that can engage your audience better. To know more about your audience, you can take help from social media, keyword research, popular trends, etc.
Don’ts of content marketing
- Using images and videos – You must not forget to integrate images and videos to your content. This will make the content more appealing and easy to comprehend.
- Unidirectional content– Never create content for a single perspective. Add variety to your though process and generate content that would appeal to larger audiences. Try to generate content of different topics related to your service, products that the customers would relate with.
- Promoting generic content– Do not create generic content. Nobody likes that anymore! Instead, create content that offers solution to the problems your audience might be facing.
- Not using the available tools– Using tools is not a taboo! So, make use of the available tools that help your develop better content and distribute it properly for excellent results.
- Sticking to any one channel – Instead, add versatility to your approach for promoting content.