Every web marketers endeavors to achieve top ranking for their projects in the SERPs. For that purpose, they employ a wide range of techniques. But what if you do not get the results you expect even after doing all that it takes? Maybe you have not done it all!
Many marketers fail to understand that SEO is not just about content or links, rather it has to do with every part of the website.
Pages that are semantically coded can push your site high for getting indexed properly. As we talk about systematic coding, HTML5 & Schema are the first two, we must talk about.
HTML has always been the top priority of search engines. The basic use of HTML is forming structured design, forms, as well as semantic content of the main page.
Search engines locate style sheets, images, scripts, videos, and many more easily, if HTML is rightly formatted.
Earlier, lot many problems were faced related to HTML, as the developers used their own techniques to define various sections on a page, which made it impossible for search engines to locate content on the page.
In order to keep the site neat and organized for developers as well as browsers, HTML5 has brought new semantic elements that properly describe all parts of the web pages.
Following are some of the semantic elements-
- <Header> –define header of the section
- <Main> – Defines the main content of section
- <Nav> – Defines navigation links
- <Article> –Defines individual content within the document (blog posts, comments)
- <Section> – Defines a section within a document
- <Aside> – Defines content that is aside from main content
- <Figure> – Defines independent content (photos, illustrations, videos)
- <Mark> – Defines highlighted or important content
- <Fig caption> – Defines the caption for the figure
- <HGroup> – Defines a group of header tags
- <Footer> – Defines the footer of section
- <Time> – Defines the time
HTML5 is capable of dealing with numerous other SEO problems like AJAX & URLs’ by eradicating #! from URLs. These characters usually do not obstruct the user experience, but if it is removed, it prevents from forwarding the page value and properly indexing the website.
Schema is a code which when added to a web page, helps the search engines to understand what actually the content means.
For an instance, if page is crawled by the search engine and discovers a header that looks like <h1>Bass</h1>, then the schema would allow search engines to know the header and provide better search results for users.
When schema markup is added to a websites, it allows search engines to include bits of information on result page to assist users to understand about the page. Some of the content includes ratings, prices, dates/times of events, address, etc.
The use of HTML5 and Schema will be increasing gradually. Therefore, if you are building a new website, use them wisely to help search engines under your webpages better, and they could get indexed properly.