From April 21 2015, Google will be using the responsiveness of websites as a ranking signal. This update will apply on mobile searches globally (for all languages). This update will improve the search engine results worldwide. Mobile users will find it easy to get relevant web pages that fit perfectly their devices’ screen. Developers can get help from Google’s guide in creating responsive websites.
More and more users now use their mobiles and smart phones to use internet. According to the search engine giant, Google, users must get the best possible results (whether from mobile friendly web pages or apps) when they search for anything. Google’s algorithms are changing according to the moods of internet users.
Algorithm updates like Panda, Penguin, and Hummingbird ensured that websites were properly configured and accessible on all modern devices. It even made it easier for visitors to find responsive sites. Search engine giant introduced App indexing to get relevant content from apps.
Several tools can help you in seeing how Google bot sees your web pages. It was also declared that content from the indexed apps will be counted as a factor for ranking in future. It applies on those users, who are signed in and have the app installed. It improves the quality of search results since content is raised from indexed apps.