Google+ now allows users to gain more control on their posts!
Undoubtedly, Google+ is the best micro-blogging platform for blog owners, as it has a lot to offer.
However, there was still a lot missing, which compelled users to use CMS for HTML elements, tags, and styling of their blog.
Looks like Google took this seriously, as they have come up with new features, which give user opportunity to gain more control on their posts and pages on Google+.
Following are the few features that are added into the Google+, which has benefited the bloggers:
Addition of title tag
This feature makes bloggers use their preferred title tag in posts, which eventually makes easy for Google to index and retrieve it.
Opportunity to create catchy headlines
In order to garb viewer’s attention on any post, bloggers can now make use of catchy headlines in Title tag. They can also include keywords referring the topic of the post, which makes easy for the users and Google crawlers to judge what the page is about. Subsequently, this increases post’s visibility in search queries of Google.
Catchy styling options
Different styling options like bold, italics and strikethrough have been introduced on Google+, which altogether makes the tags look even catchier.
Length consideration for title
In order make the post crawled by Google, title needs to be fewer than 60 characters.
Automatic addition of Meta description on page
Unlike HTML attributes, which does not provide control on meta-descriptions to the blogger, Google+ automatically adds the description by making use of the title introduced by the blogger on the post. The length of meta-description can vary from one webpage to another, depending on the user’s search query.
Opportunity for blogger to introduce his/her name
With the addition of rel=author attribute, bloggers can now introduce their name on their post. Authorship markup allows one to have a rich snippet photo for their profile. This eventually makes the author verified by Google.
Help analyze organic performance of the post
Once being considered as verified author for profile, Google provides opportunity to blogger to analyze organic search performance for the posts.
Prevents link equity by rel=”nofollow” attribute
With the introduction of rel=“nofollow” attribute, Google+ prevents link equity and provides benefit to the blogger by giving traffic on their webpage.
Introduction of followed links on profiles
Anchor text of the links can be easily controlled by followed links introduced on the profiles.
Opening of link in the new tab
Google automatically opens new tab for all links in posts, comments and profiles because of the attribute target=_blank.
Effective use of canonical tags
Where earlier, numeric profile IDs in the HTML were used for differentiating pages with same URL or content from the first one, now with the introduction of rel=”canonical” tag by Google+ it has gotten easy for search engines to know preferred version of a page when other URLs exist.
Increased visibility by Schema.org
Defining the properties of name, description, image, and URL in schema markup increases visibility and search engine results of the post.
Creation of anchor text link for videos in post
This is effective when videos are to be used in the post. Bloggers can make use of this tag in order to create title for their videos.
Naming of profile photo by Alt attribute
Alt attribute on images allows search engine to know about the profile image.
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