Google+ is a features rich social networking site, which has gained immense popularity amongst individuals, business owners, and internet marketing professionals.
While all the Google+ features have proved to be of great use for people, hashtags has done exceptionally good for the users.
With typing of “#”sign, followed with the text that you want to use for the hashtag e.g. “#text” in the Google+ post or comment, you will see a dropdown that will comprise of numerous hashtags. You will notice that all the tags will be one word. In other words, there would be no space between the hashtags. For example: #AcademyAwards
Numerous options starting with the letters that you have typed so far would appear. From the given list, you can click on the hashtag, which you want to insert in your post, or go on and make something on your own.
After doing so, you will see your post or comment being published with a hashtag, which would become a clickable link. Clicking on it, you will get onto a new explore tag.
Till the time Google+ didn’t introduced auto hashtags, everything was done manually as discussed above. However, with the introduction of auto-create hashtags, things have gotten much simpler for the user, as it is now no longer necessary for user to remember all the tags.
When typing a tag in a post, Google+ displays up three tags in the upper right corner of the post on desktop Google+. Out of three, only one would be visible to user, but hovering mouse on it, will display the rest of the tags as well.
There are times when users do not need any hashtags. At this point of time, Google+ identifies and picks main keywords present in the text and converts them into hashtags. These tags are displayed at the upper right of the post.
Now question arises from where the tag comes, in cases when users did not insert it. Well, Google+ is smart!
It picks up the hashtags from the title of the post, instead of the post.
For example: The post title is “Facebook” introduces calls to action for video ads, Google+ will pick the main keywords like “Facebook” and display it on the upper right corner.
If users find the tags optimal for their post and click on one of them, Google+ will flip the post card over, and shows a “slide show” of the post related to that hashtag.
If user wants to see related hashtags, then they can see by flipping through the several related posts, which will take the user to the final slide that contain all the tags.
Besides inserting hashtags manually, or by auto-create method, Google+ has also provided a search bar option for searching the relevant tag.
All that is required to be done by user is either go to the Google+ search bar or enter the tag in the “Explore a hashtag” box on the Explore tab. The second option will brings up two features:
First, according to the searched tag, a list of up to 20 hashtags will appear.
Second list will have a collection of content tagged which will either relate to the searched or any of the related hashtags.
In the explore tab, undoubtedly, we will come across numerous hashtags, but one thing which can’t go unnoticed is that certain people’s names would be used as hashtags such as #guykawasaki. These are said to be as “#name” tags.
The result will show specified name will all hashtags data for dozens of profile. For example, #guykawasaki will have different hashtags for profiles like Google, EvanG+, marketing, book, Twitter, Business, APE, Books, apple and many more.
Now the question arises that how hashtag become related hashtag.
If we type #ericenge, no related hashtags comes in, because in past no posts have been related to it. However, with consistent sharing of posts with the #name of ericenge, full maximum or 20 related tags will appear related to that name.
Later typing #erice, user will be able to see auto-suggested #ericenge in the Explore tab. This is how hashtag become related hashtags.
In order to carry out this approach of hashtags, Google is making use of semantic search.
These hashtags provides a valuable piece of information, which is as follows:
Google+ is a good way to build relationship with other people. Those who are on Google+ are very well aware of this benefit. Similarly, users can make use of hashtags, which they find interesting and start new conversation with people related to that tags.
Content marketing ideas
It is also a good option to get creative content ideas, which a user would want to share on their Google+. By typing #googleauthorship in Explore tab, user will be able to see #contentmarketing, which will provide a platform for generating new ideas and writing topics.
Get to know the importance of topics
User can also get to explore the importance of topic by seeing how many related tags are associated with it, which will eventually help determine how popular that topic is on Google+.
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