Let’s acknowledge the most essential fact about doing business- You Cannot Keep Everyone Happy!
There is another fact that follows- Since you cannot keep everyone happy, you should always be ready for criticism (genuine or fake, both)!
Smart business owners are always watchful for their reputation and are very spontaneous whenever there is any false claim about them or their business. That’s the way to do!
However, if you are not that proactive, you may have to welcome some incorrect and damaging stories about your business. Plus, studies say that about 87% of sales are driven because of good online repute of a brand, so you need to do it anyways!