Every business owner wants to get the maximum profit from their website. An online business will obtain maximum revenues only when it is visible to the internet users.
The most popular way of making a website popular in SERPs is Search Engine Optimization. If done following industry standards, it can give your online business maximum exposure. This type of SEO; in which professionals follow the set ethical rules and regulations, is known as ethical SEO (also known as White Hat SEO).
You can expect long-term results only when you do SEO this way. Ethical SEO may take 3-4 months to make your site visible on the top in search results (even more or less).
Some SEO service providers may offer you instant results, which definitely sounds very profitable deal, but it not!
It is advised not to fall prey to that trap. Because any shortcut method (commonly called as Black Hat technique) can take your business down in the search results, and may get your website a space in the search engine’s spam list.