Panda Update 23 – Google’s Christmas gift

Google has come up with an unexpected Christmas Gift for the web users, Panda Update 23. Google has officially made an announcement on Twitter that they have made an update in the algorithm. As compared to the last update, that came almost 15 days back and had an impact on 0.8% of the queries, this update has so far been able to impact 1.3% of the English queries. Although, there was hullabaloo in the market since past one week regarding the update, but keeping in mind that Google had made a promise to the web users last year that they would not refresh the databases until the holiday season is over. However, it seems that this time they wanted to surprise the web world by running an update just before Christmas. So far, there have been 22nd updates in the Panda algorithm. The first update came in last year on February 24 and had a major impact on web world affecting 11.8% of the queries.

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