Also known by names like ‘Pay-Per-Placement’, ‘Cost-Per-Click’, or ‘Pay-Per-Ranking’, PPC provides you a way to list your business to appear at the top of popular search engines’ search results by advertising on search terms (commonly called keywords) that can describe your business and its products or services in the best possible way.
It is a dynamic marketplace where every business makes their best efforts to grab the topmost position. To attain maximum exposure for your business, Pay-Per-Click can help you.
PPC uses the concept- the greater you bid, the highest your Ad will be shown on the search engine’s result list.
Elaborately, advisers pay for web hosts when they receive clicks on their Ad listings and visit your web site. One important thing to notice is that you will not have to pay for your ads to appear in various results, but only when someone clicks on those ads.