Searching information for snow conditions? Here’s what Google’s got for you!

Google has come up with a new rich snippet tool for snow conditions searches. Peter Altloft the co-owner of ‘Branded3’ recently made a tweet regarding the same. Mentioning further about his experience while searching for ‘geilo snow report’ on Google, Peter tweeted that the search engine came with a rich snippet that gave detailed information about the snow conditions on the mountain. The results showed the statistics from ‘ontheshow.com’, for snow depth within 24-72hours. Not only that it also gave information regarding lifts and trails current open on the mountain and most importantly the current weather. The best thing is that the tool also shows the last time when the data was updated on the website. However, the site works only for ontehshow.com, a big negative! As far as the information that you can find out, this snippet tool is not a documented rich snippet by Google.

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