Internet marketing strategies have evolved a lot over the past few years. As compared to earlier times, search engines have become smarter and therefore, diverse internet marketing tools have come up in the market.
Of all the tools, let us have a comparative analysis of two of the most popular methods, SEO (Search Engine Optimization) and PPC (Pay per Click) –
1. SEO is keyword specific i.e. you will get ranked higher on the search engines only for a specific set of keywords, which is not the case with PPC
2. SEO takes more time as compared to PPC, but the results of SEO are long lasting
3. There is no guarantee for sure shot results in search engine optimization, but in case of PPC, you can be sure that you are going to show up in the top results
4. Talking about monetary investments, then pay per click campaigns prove to be costlier as compared to search engine optimization strategies, as you need to pay for every click that is generated
Overall search engine optimization can be considered as a long term investment for the business, at the same time pay per click is best suited for short term goals.