Have you ever wondered how data is shared among the innumerable applications on the web? The answer is simple Resource Definition Framework, the foundation that helps in more structured data. According to the experts, Googlebot will also be focusing on identification of the structured data (semantic markup) on the websites without being limited to keywords and web links.
The natural question for any reader is what is Resource Definition Framework (RDF)? The answer is simple; it is a set of attributes, which makes it possible to embed rich metadata in to the web documents. An increasing number of ecommerce websites are making use of semantic markup technology that not only helps owner to send accurate data on their various services and products but also link the same to the search engine for indexing and ranking. The semantic markup technology has various advantages. It offers the website owners to attract visitor and get mileage by displaying the prices, payments and even deliveries.
It has also been noticed that there is an increase in the organic search driven traffic with a higher click through rate. Finally, using the semantic markup or any such technology also helps to achieve a higher position in search engines. This is because; the offers and adverts are easily visible when a user looks with a matching description.
Retailers should leverage on the semantic markup technology in order to get better gains with the changing trends of Googlebot searches.