Driving traffic to your website is important. But even more important is being able to convert that traffic into sales or leads. The only way to do that is to make your website design, experience and content, compelling enough to inspire a visitor to take action. Website design is becoming more and more important as a factor in conversion rate.
Research suggests that a mere 12.5% improvement in website design and features can lead to a staggering 83.85% improvement in conversion rate.