Matt Cutts featured in Google’s video released just a few weeks ago; disclosing what the future might look like for as far as Search Engine optimization is concerned.
Google will impose more strict guidelines with advertorials, trying to segregate and limit promotional, without giving away too many details, Matt hinted at making purchased links less effective.
Google wants to take hack detection to the next level, giving webmasters more power by letting them know exactly the sort of problem they are dealing with, and assist in its clean up.
Authorities of particular areas will be given slight to sufficient preference in Search Results.
The guys at Google are looking for strong indicators of high quality sights, to give them a better ranking.
Google is also trying to rid the user of recurring results from the same source, it they seem uninterested and look past its first few results.