PPC is perhaps the fastest way to increase your web traffic. But, even the slightest miscalculation in your strategy can lead to nothing but a waste of your funds. Here are three things to keep in mind while implementing a PPC campaign.
Improve conversion rate
A central idea of any PPC campaign, and a measure of the service provider as well. Improving conversion rate means getting the worth of every penny spent by you. Your campaign should not be based on getting as many clicks as possible; rather it has to focus on getting the right crowd to click on your ads.
Expand beyond Google
Google ads may be the most viable source of good PPC, but they are not the only. Bing ads are very effective and then there is the option of social network platforms. People log into their facebook, twitter and tumblr every day, so us use that to your advantage.
Put geographical constraints on ads
The number of people that can see your ad should depend on the size of your establishment. If your operations are small scale, then limit your target audience to your local city. Keep lifting the said constraints as our business expands.