Pay per click marketing as you likely know, is one of the most conventional ways of increasing traffic to your website. However, you may not be aware of the distinct advantages (discussed below) that this method offers, compared to other methods of making your website more popular:
1. The traffic you get is niche based. The only way someone clicks on an ad online, is if a genuine interest is evoked regarding the concerned ad.
2. Considering that the amount per click is usually very little, even if a small number of the people that click on your ad go on to avail a service, you will end up making a good profit.
3. This is one of the fastest and most effective ways to increase traffic. This is because the ads appear quickly, and it does not take long to create an ad compared to an advertorial.