Author: admin
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How To Improve Lead Generation Using Gated Content?
Gated content usually refers to a particular content that is not accessible until you fill a form and provide all the essential information. Once you fill in the details, you get access to the content and the company at the receiving end can use the provided information to raise and foster lead with consistent, targeted…
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5 Things Mobile Users Hate About Poorly Designed Websites
While everyone is aware about the fact that poor user experience is one of the major causes of bad reputation, low visitor involvement, low conversion rates and so on, not a lot of people understand exactly what designing mistakes are hurting their website’s performance. In this post, we have enlisted the five most common things…
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All That You Need To Know About The Recent Google Updates
In the last few months, Google has been rolling few major/minor algorithmic updates, of which the most prominent ones, about which you must get a fair understanding are Phantom and Panda 4.2. Google Phantom While Google Phantom is not as massive as many past Google updates, it still affects a good percentage of search results.…
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The Paradigm Shift from Online to Offline Marketing
Marketing fuels growth for businesses! But, which marketing technique to adopt- Offline Marketing or Online Marketing? Some say go old school and stick to Offline Marketing, while others believe in online marketing. Some even suggest making a balance between the two. Which of these should you go for? This infographic shares some of the essential…
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How SEO can be used for Reputation management?
For a long time, Online Reputation Management (ORM) and Search Engine Optimization were considered as two different methods of Digital Marketing. Even till date, not many know that these two terms are highly interconnected. While ORM is the strategy to fight misinformation about a businesses or someone important in the business, SEO is the very…
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What makes Influencer Marketing the new king of Content?
The fact that internet marketing is possibly the most convenient way to gain potential customers and build trust for a brand, needs no explanation! These days, almost all users consult online reviews, social media, blogs, etc. before purchasing any product or trusting any brand. This very reason makes “Influencer Marketing” the undisputed king of content…
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Bid farewell to codes with Google Tag Manager’s Auto Event Tracking Tool
How many marketers know how to juggle with codes? Not many! That was probably one big reason that encouraged Google to come up with Tag Manager. There was no way a webmaster could track events of a website without getting his hands onto the codes. But, not anymore! Now, no matter what you want to…