Category: Content Marketing
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5 Innovative Features of Edge that Prove it’s Time to Say Goodbye to IE
On November 5 Microsoft released the latest update to its built-from-the-ground-up browser Microsoft Edge. For some time now Windows users have complained about the inadequacies of Internet Explorer (IE) and its failure to compete with Google’s Chrome or Firefox. So Microsoft set its sights on developing an all new browser for the latest version of…
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How to choose between Mobile Website and Mobile App
Mobile traffic has exploded in the last 5 years. The exponential rise in the traffic that goes through mobile devices has been unprecedented to say the least. However, Mobile traffic is further divided into two subsets. The traffic generated by responsive websites built, either exclusively or inclusively, for mobile devices and the traffic generated by…
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How to Get the Most Out from your Google AdWords Campaign [Infographic]
AdWords campaigns incur a significant load on the marketing budget of a company. This is especially true for small businesses competing in a tough market. Such a scenario necessitates that the right strategies be used. Let’s see how you can manipulate your ad words strategy to ensure maximum ROI.
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How Online Reviews Impact Your Business
Online reviews are increasingly playing a pivotal role in making or breaking a business’s online reputation. Statistics clearly show that an overwhelming majority of people rely heavily on online reviews of a business while deciding whether to buy a product or a service. According to credible reports, nearly 90% of the people surveyed admitted that…
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The A to Z of A/B Testing [Infographics]
A/B testing measures the impact of changes made on a website by simultaneously making the original website as well as its changed version available to the users. The basic principle behind A/B testing is quite simple. Compare both webpages by measuring conversion rate. The one that performs better, wins! The detailed analytics available today make…
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Google Launches YouTube Red
YouTube is considered the 2nd largest search engine in the world based on traffic. With over 1 Billion hits per month, its hardly surprising that Google has decided to cash in on the immense popularity of YouTube. Here’s look at YouTube’s new avatar. What is You Tube Red YouTube Red offers a Monthly subscription for…
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The anatomy of website that improve conversion rates [Infographics]
Driving traffic to your website is important. But even more important is being able to convert that traffic into sales or leads. The only way to do that is to make your website design, experience and content, compelling enough to inspire a visitor to take action. Website design is becoming more and more important as…