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After 11 days of penalty, Interflora finally gets its ranking back in Google

Mar 7, 2013

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Interflora (one of the major flower delivery service providers in the United Kingdom), which had lost its search rankings in Google almost 11 days back, is back again in the search results. As noticed by Chris Gilchrist, Interflora is now ranking again on Google for its company name. It has regained its no.1 spot for…

Search quality rating guidelines published by Google

Mar 5, 2013

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admin

in blog

On 1st March 2013, Google finally unveiled its search quality rating guidelines publicly. As a part of How Search Works interactive info graphic, Google presented this 43 page document to the world. The document leaked in 2001, 2008, 2012, and several other times, after which Google’s representatives, said they were considering publicizing this document and…

Free Snippets by Search Engines – proposed German Copyright Law

Mar 4, 2013

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in Search engine optimization

If German government passes this new copyright law regarding search engine snippets, then there will be great news for search engines like Google in the country. Until now, search engines had to pay to show short summaries of news content. However, is this law is rolled out, which is expected to pass on Friday, they…

Gmail Search Field Trial brings another addition to it

Mar 2, 2013

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in blog

If you are a part of the Gmail search trial, then Google has brought another addition for you. Increasing the amount of information you can see from your Gmail account, Google will now show your calendar results in its search (if you are a part of Gmail search field trial). However, Google has not yet…

Google has refused to comment on ‘why Interflora was penalised?’

Mar 1, 2013

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admin

in Reputation Management, Search engine optimization

Search for Interflora (a popular flower website in the United Kingdom), and you will find that their website no longer exists in the search results. Not only this, they no longer exist in the ratings for their keywords, such as ‘flower delivery’ and ‘flower’. It looks like a penalty, because of the fact that in…

301 redirects does not dilute page rank, not as far as Google’s concerned

Feb 27, 2013

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admin

in Reputation Management, Search engine optimization, Social Media Marketing

“The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.” These are the words of Google’s Matt Cutts in the video posted on his blog recently. Giving rest to the thoughts of people who believed that they should not use 301 redirects because…

Its happy birthday to Google’s Panda Algorithm

Feb 24, 2013

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in Reputation Management, Search engine optimization, Social Media Marketing

Targeted towards content farms (a name used to describe websites that created low quality content in higher quantities that ranked high in Google’s search results), Google had originally planned to launch updates under the name ‘farmer update’ in 2011. But two years ago on February 24, 2011 Google brought forward these updates by the name…

Confusion building over Google’s penguin update

Feb 21, 2013

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admin

in Reputation Management, Search engine optimization, Social Media Marketing

In a recent interview, Google’s John Mueller was asked a question regarding penguin updates. Answering to that, John replied,” Penguin is updated on a more regular cycle but not always announced.” So, does that mean Google is updating the penguin database without announcing? No, Google has nullified the possibilities of any such confusion. One of…

Google and Baidu search engines have a new competitor in China

Feb 20, 2013

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in Reputation Management, Search engine optimization, Social Media Marketing

‘Aliyun’ the brainchild of experts working at Alibaba (a renowned internet company in China) is the newest addition to the list of search engines existing in China. The launch comes as a part of the Alibaba Group’s subsidiary ‘AliCloud’. The search engine offers standard features such as Internet, Images, News, as well as Maps (courtesy…

Google is bending its back to stop illegal download sites from having a credit source!

Feb 19, 2013

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admin

in Reputation Management, Search engine optimization, Social Media Marketing

Following what music, film, television and book publishing industries have been using, to control piracy; Google has also come up with a trick up its sleeve to stop those illegal download sites from having a source of credit with which they can buy advertisements on the internet. As per the story reported by The Telegraph,…

Category: blog