Category: Search engine optimization

‘Why don’t you turn off the PageRank feature in Google Toolbar?’ this was the topic of a recent video posted on YouTube by Matt Cutts. Google has always restrained from the importance of Toolbar PageRank. In fact, in 2009, it removed Google Webmaster tools completely from its toolbar. However, it still has the PageRank indicator…

You must have heard a lot going on about ‘Title tags’, and ‘Anchor tags’! What’s the real story? Here’s something that most of the webmaster think it is- Google is being said to give high rankings to some of the websites, for certain very competitive keywords, for which those websites aren’t even working. Let’s understand…

In an announcement made today by the French President Francois Hollande, regarding the settlement with Google, it was clarified that Google will be saved from paying the link tax. However, by agreeing to this settlement, Google will have to create a Digital Publishing Innovation Fund of $60million, to help French media grow and adapt towards…

Looking at the rise in web-spamming and black hat issues, all the major search engines have a quality control to take care of this issue. In the recent Search Engine Marketing Expo held in San Jose, Google’s Matt Cutts and Bing’s Duane Forrester were included in the Search Police Panel. The fact that these two…

With the launch of Google Shopping for suppliers, Google is all set to try its hands on B2B market. In what seemed to be a quiet roll out, Google is trying to accommodate the unique facets of B2B selling in which supplier participation is limited on Google Shopping. Many of the policies listed in Google…

If we look at the recent study carried out by Pew Research Center’s Internet & American Life Project we come to find out some amazing facts about the popularity of libraries amongst Americans. As per the study 80% of the American aged more than 18, believe that libraries are important 77% say that access to…

Google’s AdWords Express has been around since 2011, and there have been timely updates and changes in it since its inception. Apparently, Google has now speeded up its promotion using Google + as a perfect platform. The simplified SEM offering for small businesses that AdWords offers is now being cross promoted by Google +, something…

In 2011, Google had come up with the feature of ‘Block Sites’ for the users to add that personalised touch to their search on the internet. However, it dropped the feature the following year with the launch of ‘Search Plus Your World’ in January. At that time, Google’s representatives had said,” We are in the…

Taking innovative steps in making photo research simple, Google has come up with this streamline image search option. Previously, while searching for an image you would see several images and to get the bigger version of the picture you needed to hover over the picture. And to you wanted to have a look at the…

Since February 2011, Google has been putting sincere efforts to make search more relevant and genuine for the users by bringing timely updates in their database. The last of the lot came on December 21st 2012 that had an impact on almost 1.3% of all the search related queries. This was slightly higher than the…